Monica M. Emerich
- Published in print:
- 2011
- Published Online:
- April 2017
- ISBN:
- 9780252036422
- eISBN:
- 9780252093456
- Item type:
- book
- Publisher:
- University of Illinois Press
- DOI:
- 10.5406/illinois/9780252036422.001.0001
- Subject:
- Society and Culture, Media Studies
From organic produce and clothing to socially conscious investing and eco-tourism, the Lifestyles of Health and Sustainability, or LOHAS, movement encompasses diverse products and practices intended ...
More
From organic produce and clothing to socially conscious investing and eco-tourism, the Lifestyles of Health and Sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. This book explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. The book draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, the book argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.Less
From organic produce and clothing to socially conscious investing and eco-tourism, the Lifestyles of Health and Sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. This book explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. The book draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, the book argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.
Anne Meis Knupfer
- Published in print:
- 2013
- Published Online:
- August 2016
- ISBN:
- 9780801451140
- eISBN:
- 9780801467714
- Item type:
- chapter
- Publisher:
- Cornell University Press
- DOI:
- 10.7591/cornell/9780801451140.003.0007
- Subject:
- History, American History: 20th Century
This chapter looks at the Green Mountains of Vermont, where the oldest and third oldest food co-ops in the United States are located. The Adamant Food Co-operative (started in 1935) is the oldest ...
More
This chapter looks at the Green Mountains of Vermont, where the oldest and third oldest food co-ops in the United States are located. The Adamant Food Co-operative (started in 1935) is the oldest food co-op in a village with a population of sixty-eight. It is reminiscent of an old general store, which sells various practical goods along with hardware, organic produce, and a fine selection of wines. It was able to survive through its rich traditions and the dedication of its members. The other Vermont co-op is the Putney Food Co-operative, which belongs to a different kind of community. Putney was a haven for hippies, artists, and other nonconformists during the 1960s. In contrast to Adamant's, Putney's co-op was more political, as it participated in boycotts and deliberated on which foods should be sold.Less
This chapter looks at the Green Mountains of Vermont, where the oldest and third oldest food co-ops in the United States are located. The Adamant Food Co-operative (started in 1935) is the oldest food co-op in a village with a population of sixty-eight. It is reminiscent of an old general store, which sells various practical goods along with hardware, organic produce, and a fine selection of wines. It was able to survive through its rich traditions and the dedication of its members. The other Vermont co-op is the Putney Food Co-operative, which belongs to a different kind of community. Putney was a haven for hippies, artists, and other nonconformists during the 1960s. In contrast to Adamant's, Putney's co-op was more political, as it participated in boycotts and deliberated on which foods should be sold.
