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Learning from the Connected Customer: Enhancing Customer Web Sites with Community

Eric L. Lesser and Michael A. Fontaine

in Creating Value with Knowledge: Insights from the IBM Institute for Business Value

Published in print:
2004
Published Online:
October 2005
ISBN:
9780195165128
eISBN:
9780199835751
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195165128.003.0009
Subject:
Economics and Finance, Financial Economics

This chapter extends the notion of community to include customers. It focuses on how organizations are bringing together informal groups of customers via the Internet to exchange knowledge, build ... More


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