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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


Choosing Strategies for New Products Using Market-Level Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0007
Subject:
Business and Management, Marketing

This chapter shows how the firm can coordinate its new product designs, production processes, and pricing strategies when only secondary (market-level) data are available. In particular, it examines ... More


Coordinating Advertising Strategy, Branding, and Positioning

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0012
Subject:
Business and Management, Marketing

This chapter shows how the firm should coordinate its advertising message, branding, and product positioning strategies. It distinguishs between the short and long runs, single-product and ... More


Tracing the Market: The Empirical Challenge

Regina Grafe

in Distant Tyranny: Markets, Power, and Backwardness in Spain, 1650-1800

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691144849
eISBN:
9781400840533
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691144849.003.0002
Subject:
Economics and Finance, Economic History

This chapter talks about how historians and economists have distinct working definitions of market integration. On the one hand, historians of the early modern period tend to think about market ... More


Money and Trade

Antoin E. Murphy

in John Law: Economic Theorist and Policy-maker

Published in print:
1997
Published Online:
November 2003
ISBN:
9780198286493
eISBN:
9780191596674
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019828649X.003.0008
Subject:
Economics and Finance, History of Economic Thought

Provides an analysis of the contents of ‘Money and Trade’ including emphasis on the money‐in‐advance requirement, the circular flow of income, the further analysis of inflation in a money supply and ... More


John Law: Economic Theorist and Policy-maker

Antoin E. Murphy

Published in print:
1997
Published Online:
November 2003
ISBN:
9780198286493
eISBN:
9780191596674
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/019828649X.001.0001
Subject:
Economics and Finance, History of Economic Thought

Despite his popular reputation as a rake and a gambler, John Law (1671–1729) left a remarkable legacy of economic concepts at a time when economic conceptualization was very much at an embryonic ... More


Regional Patterns in the Law of One Price: The Roles of Geography versus Currencies

Charles Engel and John H. Rogers

in The Regionalization of the World Economy

Published in print:
1997
Published Online:
February 2013
ISBN:
9780226259956
eISBN:
9780226260228
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226260228.003.0007
Subject:
Economics and Finance, International

The failure of the law of one price has been a puzzle for economists at least since Peter Isard's classic 1977 study. A related question in international trade has concerned the degree to which ... More


Portfolios, Arbitrage, and Market Completeness

Claus Munk

in Financial Asset Pricing Theory

Published in print:
2013
Published Online:
May 2013
ISBN:
9780199585496
eISBN:
9780191751790
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199585496.003.0003
Subject:
Economics and Finance, Econometrics

Using the language of stochastic processes developed in Chapter 2, this chapter shows how to represent assets and portfolios of assets in mathematical models of the financial markets and ... More


Measuring Product-Market Integration

Michael M. Knetter and Matthew J. Slaughter

in Topics in Empirical International Economics: A Festschrift in Honor of Robert E. Lipsey

Published in print:
2001
Published Online:
February 2013
ISBN:
9780226060835
eISBN:
9780226060859
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226060859.003.0002
Subject:
Economics and Finance, International

Globalization — the integration of national economies — has become one of the most widely used buzzwords of the late twentieth century. While many signs of globalization are quite obvious, it is hard ... More


Stochastic Discount Factors

Kerry E. Back

in Asset Pricing and Portfolio Choice Theory

Published in print:
2017
Published Online:
May 2017
ISBN:
9780190241148
eISBN:
9780190241179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190241148.003.0003
Subject:
Economics and Finance, Financial Economics

SDFs are defined. The first order condition for portfolio choice is interpreted as: an investor’s marginal rate of substitution is an SDF. There is a strictly positive SDF if and only if there are no ... More


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