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One Size Does Not Fit All: Heterogeneous Audiences and Proliferating Brands

Joshua A. Braun

in This Program Is Brought To You By...: Distributing Television News Online

Published in print:
2015
Published Online:
May 2016
ISBN:
9780300197501
eISBN:
9780300216240
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300197501.003.0011
Subject:
Society and Culture, Media Studies

This chapter considers the notion of “conversation economy” as well as MSNBC.com's strategy of cultivating numerous brands to capture the attention and sharing activity of different niche audiences. ... More


Susan Seidelman’s Contemporary Films: The Feminist Art of Self-reinvention in a Changing Technological Landscape

Christina Lane

in Indie Reframed: Women's Filmmaking and Contemporary American Independent Cinema

Published in print:
2016
Published Online:
May 2017
ISBN:
9781474403924
eISBN:
9781474426756
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474403924.003.0005
Subject:
Film, Television and Radio, Film

This chapter spotlights Susan Seidelman, who came of age during the second-wave feminist movement and found success and acclaim in the 1980s indie wave but, like other female filmmakers of her ... More


The People’s Network: Soft Management with Satellite Business Television: Narrowcasting

Kit Hughes

in Television at Work: Industrial Media and American Labor

Published in print:
2020
Published Online:
December 2019
ISBN:
9780190855789
eISBN:
9780190855826
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190855789.003.0006
Subject:
History, Cultural History

Chapter 5 (keyword: narrowcasting) explores the development of private satellite networks to manage distributed workforces in the context of globalization and a “cultural turn” in popular management ... More


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