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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


Choosing Strategies for New Products Using Market-Level Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0007
Subject:
Business and Management, Marketing

This chapter shows how the firm can coordinate its new product designs, production processes, and pricing strategies when only secondary (market-level) data are available. In particular, it examines ... More


Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games

Paul Stoneman

in Soft Innovation: Economics, Product Aesthetics, and the Creative Industries

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199572489
eISBN:
9780191722257
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199572489.003.0004
Subject:
Business and Management, Innovation

This chapter is the first of two taking a micro view encompassing three creative industries — publishing, music, and video games — to detail the pattern of invention/creation, embodiment and ... More


Market Opportunities: Finding and Filling Them

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0005
Subject:
Business and Management, Marketing

This chapter discusses market opportunities, outlining how to identify market opportunities and to create new products and services to respond to customer needs. Part A reviews the main factor that ... More


New Brand and Product Line Development at Mars

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0011
Subject:
Business and Management, Knowledge Management

This chapter describes how one such firm—Mars, Incorporated—has become a leader in innovating new product concepts. In fact, the chapter sees how teams inside the company synthesized many of the ... More


Understanding User Needs

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0005
Subject:
Business and Management, Knowledge Management

Segmenting markets for growth should provide one or more clear targets to which a company can extend its core technologies and other business assets. Those targets are some combination of new users ... More


Creating Design Concepts, Prototyping, and Validating Design Choices

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0006
Subject:
Business and Management, Knowledge Management

The next step in user-centered design is to translate observed user needs into product or service concepts. This chapter introduces methods for leveraging insights gained from user research into ... More


Knowledge Integration Processes in New Product Development: On the Dynamics of Deadlines and Architectures

Thomas Magnusson and Nicolette Lakemond

in Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms

Published in print:
2011
Published Online:
September 2011
ISBN:
9780199693924
eISBN:
9780191730580
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199693924.003.0006
Subject:
Business and Management, Innovation, Knowledge Management

Emanating from the knowledge-based theory of the firm, this chapter elaborates on different processes for engineering knowledge integration in new product development (NPD). A theoretically derived ... More


Executive Decision Making

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0013
Subject:
Business and Management, Knowledge Management

Every process, to be effective, requires an owner. This chapter states that owners of the framework should be a few select executives who take personal responsibility and who are intellectually and ... More


The Business Concept: The Heart of Growth

Jordi Canals

in Managing Corporate Growth

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198296676
eISBN:
9780191685262
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198296676.003.0006
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

This chapter discusses the business concept: the firm's view about how to deliver customer value, the specific organization of the firm's activities, and the choices it has to make in order to ... More


Luxury and Pleasure in Eighteenth-Century Britain

Maxine Berg

Published in print:
2007
Published Online:
October 2011
ISBN:
9780199215287
eISBN:
9780191695933
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199215287.001.0001
Subject:
History, British and Irish Modern History, Cultural History

This book explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the 18th century. It follows these goods, from china tea ware to all sorts of metal ... More


Information and communication technologies and the role of consumers in innovation

Leslie Haddon

in Innovation By Demand: An Interdisciplinary Approach to the Study of Demand and its Role in Innovation

Published in print:
2002
Published Online:
July 2012
ISBN:
9780719062674
eISBN:
9781781700273
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719062674.003.0010
Subject:
Political Science, Political Economy

This chapter discusses the involvement of consumers in innovation. It presents two case studies which detail a number of interesting issues regarding ways that consumers become involved in new ... More


Innovation and the Development of Recipes and Formulations

Alan Kelly

in Molecules, Microbes, and Meals: The Surprising Science of Food

Published in print:
2019
Published Online:
November 2020
ISBN:
9780190687694
eISBN:
9780197559819
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190687694.003.0018
Subject:
Chemistry, Organic Chemistry

Many studies have reported astonishing statistics about the rate of introduction of new food products globally, with new products appearing probably at least every hour somewhere around the world, ... More


What Goes On under the Hood?: How Engineers Innovate in the Automotive Supply Chain

Susan Helper and Jennifer Kuan

in U.S. Engineering in a Global Economy

Published in print:
2018
Published Online:
September 2018
ISBN:
9780226468334
eISBN:
9780226468471
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226468471.003.0007
Subject:
Economics and Finance, Microeconomics

The questions addressed in this volume are motivated by the recognition that engineers play an important role in generating innovation and economic growth. In this chapter, we seek to offer some ... More


Strategic Semiotics

Laura R. Oswald

in Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Published in print:
2020
Published Online:
August 2020
ISBN:
9780198822028
eISBN:
9780191861123
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198822028.003.0002
Subject:
Business and Management, Marketing

In this chapter, readers discover the impact of external factors such as competition, new technologies, and cultural change on brand strategy. Management’s decisions about everything from new product ... More


A Market of Our Own: Women’s Livelihoods and Fair Trade Markets

Sarah Lyon

in Fair Trade and Social Justice: Global Ethnographies

Published in print:
2010
Published Online:
March 2016
ISBN:
9780814796207
eISBN:
9780814765005
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814796207.003.0006
Subject:
Anthropology, American and Canadian Cultural Anthropology

This chapter examines the issue of gender in a Maya fair trade coffee cooperative in Guatemala, with particular emphasis on women who are struggling to develop a market of their own in order to gain ... More


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