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How to Make Marketing Decisions When Competitors React: A Game-Theoretic Approach

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0018
Subject:
Business and Management, Marketing

This chapter shows how the firm can make optimal marketing decisions after allowing for the effects of competitive reaction. It considers multiproduct firms, explicitly allow for cost and demand ... More


The Economics of Business Valuation: Towards a Value Functional Approach

Patrick Anderson

Published in print:
2013
Published Online:
September 2013
ISBN:
9780804758307
eISBN:
9780804783224
Item type:
book
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804758307.001.0001
Subject:
Economics and Finance, Financial Economics

For decades, the traditional approaches to business valuation (market, asset, and income) have taken center stage in the assessment of the firm. This book presents an expanded valuation toolkit, ... More


Choosing Marketing Policy in the Long Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0002
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for measuring the long-run effects of marketing policy under uncertainty. It distinguishes the cases where the firm sells multiple products or ... More


Project Appraisal: Methods and Techniques

Hrishikes Bhattacharya

in Banking Strategy, Credit Appraisal, and Lending Decisions: A Risk–Return Framework

Published in print:
2011
Published Online:
September 2012
ISBN:
9780198074106
eISBN:
9780199080861
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198074106.003.0017
Subject:
Economics and Finance, Financial Economics

This chapter provides a basic framework for appraising the overall feasibility and bankability of a term loan proposal. It presents certain tools of analysis that lender that could be used to make a ... More


The Rate of Return

Maurice FitzGerald Scott

in A New View of Economic Growth

Published in print:
1991
Published Online:
November 2003
ISBN:
9780198287421
eISBN:
9780191596872
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198287429.003.0007
Subject:
Economics and Finance, Development, Growth, and Environmental

Three different proofs are given of a formula for the rate of return to investment in the growth model. Formulae are also derived for the rate of depreciation of the firm's capital stock (cumulative ... More


The Failure of the Neoclassical Investment Rule

Patrick L. Anderson

in The Economics of Business Valuation: Towards a Value Functional Approach

Published in print:
2013
Published Online:
September 2013
ISBN:
9780804758307
eISBN:
9780804783224
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804758307.003.0003
Subject:
Economics and Finance, Financial Economics

This chapter presents telling evidence that the value of a firm is not the net present value of its expected profits. This is a provocative statement, and deserves careful support: the notion that ... More


Real Options and Expanded Net Present Value

Patrick L. Anderson

in The Economics of Business Valuation: Towards a Value Functional Approach

Published in print:
2013
Published Online:
September 2013
ISBN:
9780804758307
eISBN:
9780804783224
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804758307.003.0012
Subject:
Economics and Finance, Financial Economics

This chapter demonstrates the importance of management flexibility regarding the timing, scale, and type of investments, which is the basis for the study of “real options.” The chapter describes an ... More


The Weitzman Argument

Christian Gollier

in Pricing the Planet's Future: The Economics of Discounting in an Uncertain World

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691148762
eISBN:
9781400845408
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691148762.003.0007
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter examines a model in which the exogeneous rate of return of capital is constant but random. Safe investment projects must be evaluated and implemented before this uncertainty can be fully ... More


Capital Budgeting

H. Kent Baker, J. Clay Singleton, and E. Theodore Veit

in Survey Research in Corporate Finance: Bridging the Gap between Theory and Practice

Published in print:
2010
Published Online:
May 2011
ISBN:
9780195340372
eISBN:
9780199894215
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195340372.003.0003
Subject:
Economics and Finance, Financial Economics

This chapter reviews the findings of published surveys of corporate executives showing the project evaluation methods used in capital budgeting. The chapter compares the findings to the theoretically ... More


Project Evaluation Using the New Metrics

John D. Martin, J. William Petty, and James S. Wallace

in Value–Based Management with Corporate Social Responsibility

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195340389
eISBN:
9780199867257
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195340389.003.0007
Subject:
Economics and Finance, Macro- and Monetary Economics, Financial Economics

Single-period performance measures made popular by VBM vendors for the evaluation of a firm's ongoing operations can easily be misinterpreted and misused to evaluate period-by-period performance of ... More


The Option Value of Uncertain Projects

Christian Gollier

in Pricing the Planet's Future: The Economics of Discounting in an Uncertain World

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691148762
eISBN:
9781400845408
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691148762.003.0013
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter first illustrates the notion of an option value with a simple numerical example, before examining a more sophisticated application with a Poisson two-armed bandit. In the first case, ... More


Global Conclusion

Christian Gollier

in Pricing the Planet's Future: The Economics of Discounting in an Uncertain World

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691148762
eISBN:
9781400845408
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691148762.003.0015
Subject:
Economics and Finance, Development, Growth, and Environmental

This concluding chapter summarizes the principles set forth in this volume. It argues that the discount rate is a key parameter in economics because it determines how our societies value their ... More


Time, Risk, and Investment

John P. Burkett

in Microeconomics: Optimization, Experiments, and Behavior

Published in print:
2006
Published Online:
October 2011
ISBN:
9780195189629
eISBN:
9780199850778
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195189629.003.0022
Subject:
Economics and Finance, Microeconomics

This chapter examines the role of time, risk, and investment in the determination of net present value (NPV) and options. It explains that the NPV of a project is the sum of its receipts discounted ... More


Systematic Approaches to Program Evaluation and Evaluation Metrics

Albert N. Link and John T. Scott

in Public Goods, Public Gains: Calculating the Social Benefits of Public R&D

Published in print:
2010
Published Online:
May 2011
ISBN:
9780199729685
eISBN:
9780199894697
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199729685.003.0004
Subject:
Economics and Finance, Public and Welfare

Four alternative approaches to program evaluation are discussed: the traditional Griliches/Mansfield method, the counterfactual method, the spillover method, and non-economic based methods. Each is ... More


Modern Value Quandaries

Patrick L. Anderson

in The Economics of Business Valuation: Towards a Value Functional Approach

Published in print:
2013
Published Online:
September 2013
ISBN:
9780804758307
eISBN:
9780804783224
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804758307.003.0001
Subject:
Economics and Finance, Financial Economics

The author traces the importance of the business, company, or firm in Economics, society, and world history over two millennia. The author notes that, given its importance and centrality in modern ... More


The Valuation of Environmental Assets

Charles Perrings

in Conservation: Economics, Science, and Policy

Published in print:
2021
Published Online:
May 2021
ISBN:
9780190613600
eISBN:
9780190613648
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190613600.003.0006
Subject:
Economics and Finance, Public and Welfare

Chapter 6 examines the value of environmental assets, which lies in the discounted stream of services they offer. Their conservation depends on the expected rate of change in their value, if ... More


Technology Adoption

William B. Rouse

in Computing Possible Futures

Published in print:
2019
Published Online:
September 2019
ISBN:
9780198846420
eISBN:
9780191881589
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198846420.003.0005
Subject:
Mathematics, Logic / Computer Science / Mathematical Philosophy

This chapter discusses how to attach value to technology options. One needs to address the balance between investing in getting better at what you are already doing versus investing in doing new ... More


Exploration Risk

Donald Singer and W. David Menzie

in Quantitative Mineral Resource Assessments: An Integrated Approach

Published in print:
2010
Published Online:
November 2020
ISBN:
9780195399592
eISBN:
9780197562833
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780195399592.003.0013
Subject:
Earth Sciences and Geography, Geology and the Lithosphere

It is commonly said that mineral exploration is a risky business, but what does that really mean? Although exploration can be financially rewarding, there is a high probability that a single ... More


Economic Analysis

Donald Singer and W. David Menzie

in Quantitative Mineral Resource Assessments: An Integrated Approach

Published in print:
2010
Published Online:
November 2020
ISBN:
9780195399592
eISBN:
9780197562833
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780195399592.003.0008
Subject:
Earth Sciences and Geography, Geology and the Lithosphere

Estimated undiscovered mineral resources are based on grade-and-tonnage models made up of deposits of varying economic viability (chapter 6). Many deposits used in grade-and-tonnage models have not ... More


The Making of Forest (Re)Publics: Popular Engagement with Official Decision-making on Forest Conversions

Kanchi Kohli and Manju Menon

in Democratizing Forest Governance in India

Published in print:
2014
Published Online:
September 2014
ISBN:
9780198099123
eISBN:
9780199083077
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198099123.003.0008
Subject:
Sociology, Science, Technology and Environment

The chapter explores the processes of official decision-making regarding conversion of forests to non-forest use post the enactment of the Forest Conservation Act (FCA), 1980 in India. It seeks to ... More


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