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Branding the Nation: The Global Business of National Identity

Melissa Aronczyk

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.001.0001
Subject:
Sociology, Culture

National governments around the world are turning to branding consultants, public relations advisers, and strategic communications experts to help them “brand” their jurisdiction. Using the tools, ... More


Living the Brand: The Identity Strategies of Nation-Branding Consultants

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0004
Subject:
Sociology, Culture

Chapter Three analyzes the particular strategies and forms of knowledge generation that members of the transnational promotional class deploy in order to do their work. The chapter presents the ... More


Trading Spaces: The World Tour

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0007
Subject:
Sociology, Culture

Chapter Six examines the exercises carried out under the rubric of nation brandingin nine siteson four continents: Botswana, Chile, Estonia,Georgia, Germany, Jamaica,Libya, Sweden, and Uganda. The ... More


Nation and Brand: Keywords for the Twenty-First Century

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0002
Subject:
Sociology, Culture

Chapter One providestheoretical ground on which to recognize nation branding as an extension of contemporary views on nationalism and national identity.It draws on conceptualizations of the nation by ... More


Creative Tension, Normal Nation: Branding National Identity in Poland

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0005
Subject:
Sociology, Culture

Chapter Four presents a case study of Poland’s efforts to brand its jurisdiction and articulate cultural distinction. In December 2003, the Polish Ministry of Commerce, in collaboration with the ... More


Conclusion

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0008
Subject:
Sociology, Culture

This chapter considers three dominant social imaginaries that have taken hold in the contemporary setting. One is built around a particular fantasy of recognition, in which the bases of legitimacy of ... More


The New and Improved Nation: How Culture Became Competitive

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0003
Subject:
Sociology, Culture

Chapter Two describes the political, economic, and cultural conditions through which the business of nation branding congealed. Starting with Spain’s tourism efforts after the demise of its ... More


From Bland to Brand: Transforming Canadian Culture

in Branding the Nation: The Global Business of National Identity

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199752164
eISBN:
9780199363179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199752164.003.0006
Subject:
Sociology, Culture

In Canada, the specter of globalization casts a long shadow over the conditions of recognition of the nation and the state. What Charles Taylor refers to as the “unstable and constantly evolving ... More


Operation Christmas

Alexander L. Fattal

in Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia

Published in print:
2018
Published Online:
May 2019
ISBN:
9780226590509
eISBN:
9780226590783
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226590783.003.0005
Subject:
Anthropology, Latin American Cultural Anthropology

This chapter tells the story a series of advertising campaigns produced by the PAHD–Lowe/SSP3 partnership during five Christmas seasons (2010–2014). Those campaigns urged guerrilla fighters to ... More


“Singular and Universal”: Branding Catalan Culture in the Global Market

Kathryn A. Woolard

in Singular and Plural: Ideologies of Linguistic Authority in 21st Century Catalonia

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190258610
eISBN:
9780190600464
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190258610.003.0006
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

In 2005, Catalan culture was named guest of honor for the Frankfurt Book Fair of 2007. A multi-year public controversy ensued over whether Castilian-language authors should be part of the official ... More


We are a Little Land: Informational Film and Small-nation Cinema

C. Claire Thomson

in Short Films from a Small Nation: Danish Informational Cinema 1935-1965

Published in print:
2018
Published Online:
September 2018
ISBN:
9781474424134
eISBN:
9781474444712
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474424134.003.0003
Subject:
Film, Television and Radio, Film

Et lille land’ - a little land - is a trope of Danish identity which recurs in many of the short informational films about Denmark made from the 1930s to the 1960s. This chapter outlines why the ... More


The Taste of Home: Nostalgia, Pride, and the Limits of Inclusion

M. Cristina Alcalde

in Peruvian Lives across Borders: Power, Exclusion, and Home

Published in print:
2018
Published Online:
January 2019
ISBN:
9780252041846
eISBN:
9780252050510
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252041846.003.0006
Subject:
Sociology, Migration Studies (including Refugee Studies)

This chapter invites us to reflect on some of the forms of exclusion and privilege examined in earlier chapters in the more mundane yet increasingly central space of food in constructions of ... More


Speaking the Nation: The Oratorical Making of Secular, Neoliberal India

Anandita Bajpai

Published in print:
2018
Published Online:
March 2019
ISBN:
9780199481743
eISBN:
9780199095520
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780199481743.001.0001
Subject:
Political Science, Indian Politics

Untangling the logical, lexical, and semantic patterns of the multiple official speeches of Indian prime ministers, Speaking the Nation gauges how the Indian state has been projected by different ... More


Washoku, Far and Near: UNESCO, Gastrodiplomacy, and the Cultural Politics of Traditional Japanese Cuisine

Theodore C. Bestor

in Devouring Japan: Global Perspectives on Japanese Culinary Identity

Published in print:
2018
Published Online:
April 2018
ISBN:
9780190240400
eISBN:
9780190240448
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190240400.003.0006
Subject:
History, Asian History, Cultural History

This chapter analyzes the politics of cultural heritage and gastrodiplomacy, or official efforts at “edible nation branding” designed to increase trade, tourism, and national soft power. It explains ... More


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