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Measuring and Building Brand Equity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0019
Subject:
Business and Management, Marketing

This chapter discusses the conditions under which brand equity can exist and whether brand equity implies charging high prices. It evaluates the use of standard metrics for measuring brand equity ... More


The Finite-Element Method—Part I

Shiro Kobayashi, Soo-Ik Oh, and Taylan Altan

in Metal Forming and the Finite-Element Method

Published in print:
1989
Published Online:
November 2020
ISBN:
9780195044027
eISBN:
9780197560006
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780195044027.003.0009
Subject:
Chemistry, Materials Chemistry

The concept of the finite-element procedure may be dated back to 1943 when Courant approximated the warping function linearly in each of an assemblage of triangular ... More


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