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Cycling in Transformation: Industry, Recreation, Sport, 1980–2000

in French Cycling: A Social and Cultural History

Published in print:
2012
Published Online:
June 2013
ISBN:
9781846318351
eISBN:
9781846317859
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.5949/UPO9781846317859.008
Subject:
Society and Culture, Cultural Studies

This chapter begins with an analysis of how new realities of consumerism, foreign competition and evolving tastes for bicycles were adapted by the French cycle industry. It goes on to explain that ... More


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