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In Social Media We Trust

Michael D. Stein and Sandro Galea

in Pained: Uncomfortable Conversations about the Public's Health

Published in print:
2020
Published Online:
April 2020
ISBN:
9780197510384
eISBN:
9780197510414
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780197510384.003.0054
Subject:
Public Health and Epidemiology, Epidemiology, Public Health

This chapter discusses the possible impact of micro-targeting in social media for health. For example, a hypothetical social media platform called InstaTwitBook had an algorithm that could accurately ... More


2016: The Turn to Mass-Targeted Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0007
Subject:
Political Science, American Politics, Democratization

The quest for data-driven campaigning in 2012—creating massive databases of voter information for more effective micro-targeting—found greater efficacy and new controversy in 2016. The Trump campaign ... More


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