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Marketing Medicine's “Sports Car”: The United States Becomes the “Center”

Amit Prasad

in Imperial Technoscience: Transnational Histories of MRI in the United States, Britain, and India

Published in print:
2014
Published Online:
September 2014
ISBN:
9780262026956
eISBN:
9780262322065
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262026956.003.0004
Subject:
Society and Culture, Technology and Society

Although there was considerably less enthusiasm for the development of MRI in the United States in the 1970s, when MRI became clinically viable in the early 1980s, the situation changed dramatically. ... More


Medical–Industrial Complex: Trends in Corporatization of Health Services

Rama V. Baru

in Equity and Access: Health Care Studies in India

Published in print:
2018
Published Online:
July 2019
ISBN:
9780199482160
eISBN:
9780199097746
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780199482160.003.0004
Subject:
Sociology, Health, Illness, and Medicine, Social Stratification, Inequality, and Mobility

This chapter analyses the role and social characteristics of market forces in the health service system in India. It argues that while there are studies that have individually focused on financing, ... More


Shopping Mall Medicine

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0011
Subject:
Public Health and Epidemiology, Public Health

This chapter focuses on what New York Times reporter Milt Freudenheim called “shopping mall medicine,” dedicated to providing quick and convenient service to patients every day of the week. It traces ... More


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