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Introduction: An Industrial Way of Life

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0007
Subject:
Society and Culture, Media Studies

This book places the culture of media franchising in terms of a “creative license” and a dynamic of “collaboration” in order to explore both the subjective experiences of collaborative creativity ... More


Introduction: The Franchise Era

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0001
Subject:
Film, Television and Radio, Film

The introduction chapter provides an overview of the key elements of media franchises in the context of ongoing digital technology developments. In particular, the chapter explains the history of ... More


From Ownership to Partnership: The Institutionalization of Franchise Relations

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0002
Subject:
Society and Culture, Media Studies

This chapter argues that media franchising is not just an imperfect vehicle for implementing synergy, but also a set of industrial production relations that emerged outside of its ideals. The ... More


Media Franchising: Creative License and Collaboration in the Culture Industries

Derek Johnson

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.001.0001
Subject:
Society and Culture, Media Studies

While immediately recognizable throughout the United States and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. ... More


Transmedia-To-Go: Licensed Mobile Gaming in Japan

Bryan Hikari Hartzheim

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0011
Subject:
Film, Television and Radio, Film

Bryan Hikari Hartzheim examines how a growing number of top-grossing and popular mobile game titles are extensions of larger media franchises that also stem from other media properties. He posits the ... More


Sharing Worlds: Difference, Deference, and the Creative Context of Franchising

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0003
Subject:
Society and Culture, Media Studies

This chapter traces how creativity has developed within the history of the media franchise by moving past world-building to conceptualize the franchise in terms of world-sharing among workers and ... More


The Franchise Era: Managing Media in the Digital Economy

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber (eds)

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
book
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.001.0001
Subject:
Film, Television and Radio, Film

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues ... More


The (Im)Perfect Organism: Dissecting the Alien Media Franchise

James Fleury and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0002
Subject:
Film, Television and Radio, Film

This essay works toward a definition of the media franchise and uses the Alien franchise (1979-Present) to consider how digital technologies have influenced a shift in franchise management from ... More


How to Animate Your Franchise: Dreamworks Animation and the Franchising of How to Train Your Dragon

Rayna Denison

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0008
Subject:
Film, Television and Radio, Film

Rayna Denison analyzes how and in what ways the How To Train Your Dragon franchise (2010-Present) has been developed in relation to the success or struggles of DreamWorks Animation. She argues that ... More


Conclusion: Future Exchanges and Iterations

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0006
Subject:
Society and Culture, Media Studies

This book offers a theoretical and historical intervention that redefines franchising as a model for conceptualizing collaborative production in media culture, problematizing the tendency to consider ... More


Evil Spawn or Good Business? New Line Cinema, Critters, and Film Franchising at the Margins

Daniel Herbert

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0003
Subject:
Film, Television and Radio, Film

Daniel Herbert presents a historical examination of New Line Cinema’s Critters (1986-Present) franchise. The essay looks at the role that home video early on played in the development of media ... More


World-building, Retconning and Legacy Rebooting: Alien and Contemporary Media Franchise Strategies

James Fleury

in Film Reboots

Published in print:
2020
Published Online:
May 2021
ISBN:
9781474451369
eISBN:
9781474490641
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474451369.003.0013
Subject:
Film, Television and Radio, Film

This chapter examines reboot efforts within the Alien franchise during the 2010s within the conceptual frame of “transmedia franchising.” Looking particularly at Prometheus and Alien: Covenant, as ... More


More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

Bob Rehak

Published in print:
2018
Published Online:
September 2018
ISBN:
9781479813155
eISBN:
9781479897070
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479813155.001.0001
Subject:
Film, Television and Radio, Film

Today’s franchises of fantastic media depend on visual effects for their existence, not just in their local textual homes (a feature film, a TV episode, a videogame) but across multiple screens and ... More


Understanding Twin Peaks: The Return as a ‘Film Reboot’ via Anti-Franchise Discourses Within Media Franchising

Matt Hills

in Film Reboots

Published in print:
2020
Published Online:
May 2021
ISBN:
9781474451369
eISBN:
9781474490641
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474451369.003.0007
Subject:
Film, Television and Radio, Film

This chapter argues for the status of t Twin Peaks: The Return as film reboot. Drawing upon Derek Johnson’s work on franchising, Hills explores the extent to which The Return is positioned via ... More


Introduction: Film Reboots

Daniel Herbert and Constantine Verevis

in Film Reboots

Published in print:
2020
Published Online:
May 2021
ISBN:
9781474451369
eISBN:
9781474490641
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474451369.003.0001
Subject:
Film, Television and Radio, Film

Since the turn of the millennium, ‘the reboot’ has appeared as a prominent cinematic category in both industrial practice and popular discourses. Resembling both the remake and the sequel, the ... More


Resistance and Empire: Star Wars and the Social Justice Reboot

Derek Johnson

in Film Reboots

Published in print:
2020
Published Online:
May 2021
ISBN:
9781474451369
eISBN:
9781474490641
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474451369.003.0009
Subject:
Film, Television and Radio, Film

This chapter attends to recent instalments in the Star Wars series as ‘social justice’ reboots. It employs this term to describe those properties – not only Star Wars, but also series such as ... More


The Happiest Plays On Earth: Theme Park Franchising in Disneyland Video Games

Heather Lea Birdsall

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0004
Subject:
Film, Television and Radio, Film

Heather Lea Birdsall explores the Disney theme parks as a branded franchise space through a number of its video game appearances, including Kinect Disneyland Adventures (Microsoft Studios, 2011) and ... More


Introduction: Seeing Past the State of the Art

Bob Rehak

in More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise

Published in print:
2018
Published Online:
September 2018
ISBN:
9781479813155
eISBN:
9781479897070
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9781479813155.003.0001
Subject:
Film, Television and Radio, Film

This introduction lays out the case for approaching special effects from a transmedia standpoint, focusing on the unexpected roles they play in building and maintaining the storyworlds of fantastic ... More


Locating Esports Spectatorship—Studio Audience(ing) and Sites of Speculation

Alexander Champlin

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0012
Subject:
Film, Television and Radio, Film

Alexander Champlin focuses on esports, one of the fastest-growing entertainment markets today. His essay specifically analyzes the relationship between esports franchises (i.e., teams), branded ... More


Hollywood’s VR Vision: New Frontier or Virtually the Same Thing?1

James Fleury

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0013
Subject:
Film, Television and Radio, Film

James Fleury examines virtual reality in relation to Hollywood promotional strategies. As his essay explains, the virtual format may be struggling to gain mainstream adoption, but media companies ... More


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