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The Art and Science of Marketing: Marketing for Marketing Managers

Grahame Dowling

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.001.0001
Subject:
Business and Management, Marketing

If an organization has customers, it needs to understand marketing. To achieve the best results from marketing requires a subtle blend of art and science. It can also benefit from recommendations for ... More


Epilogue

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0014
Subject:
Business and Management, Marketing

This chapter reflects on the lessons relearned in the process of creating the book. Some of these lessons were: Do not get captured by every marketing fad. Most of them have appeared before using a ... More


Managers

Daniel Beunza

in Taking the Floor: Models, Morals, and Management in a Wall Street Trading Room

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691162812
eISBN:
9780691185996
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691162812.003.0006
Subject:
Business and Management, Organization Studies

This chapter shifts the focus from the traders to the managers who supervised them. It considers in particular the issue of risk management through three different managers: the head of Risk ... More


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