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Marketing Management in Britain: What is the Evidence for ‘Failure’?

Robert Fitzgerald

in Business in Britain in the Twentieth Century: Decline and Renaissance?

Published in print:
2009
Published Online:
September 2009
ISBN:
9780199226009
eISBN:
9780191710315
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199226009.003.0010
Subject:
Business and Management, Business History

The evidence from marketing history rarely enters into discussions of British managerial failure, and, when it does, it focuses on the operational aspects of distribution, ignoring the wider ... More


Contemporary Research Trends in International Marketing: The 1990s

Masaaki Kotabe

in Oxford Handbook of International Business

Published in print:
2001
Published Online:
November 2003
ISBN:
9780199241828
eISBN:
9780191596834
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199241821.003.0017
Subject:
Economics and Finance, International

The state of the art in research in international marketing is examined for the 1990–9 period, with particular emphasis on the conceptual framework and theory development in the field. This decade ... More


The Nature of Marketing Management

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0001
Subject:
Business and Management, Marketing

This chapter explains the nature of marketing management. Marketing is the management of the exchanges between an organization and its stakeholders — customers, employees, community groups, and ... More


Making the Marketplace: Traders, Cadres, and Bureaucratic Documents in Lào Cai City

Kirsten W. Endres

in Traders in Motion: Identities and Contestations in the Vietnamese Marketplace

Published in print:
2018
Published Online:
January 2019
ISBN:
9781501719820
eISBN:
9781501721342
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9781501719820.003.0003
Subject:
Anthropology, Asian Cultural Anthropology

Bureaucratic paperwork holds an important place in the toolbox of state rule techniques. Drawing on recent anthropological approaches to bureaucratic documentation, this chapter examines the role ... More


Managing Marketing and Branding Relationships

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0013
Subject:
Business and Management, Marketing

This chapter examines relationships between individual hotels and their brand headquarters. It focuses on the development of governance mechanisms that can minimize the costs of exchange by ... More


Scarcity and the Civic Tradition: Market Management in Bristol, 1709–18151

Steve Poole (ed.)

in Markets, Market Culture and Popular Protest in Eighteenth-Century Britain and Ireland

Published in print:
1996
Published Online:
June 2013
ISBN:
9780853237006
eISBN:
9781846317422
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.5949/UPO9781846317422.006
Subject:
History, British and Irish Modern History

This chapter examines the development of a ‘civic tradition’ of market management in the Bristol region, in which loosely allied corporate, commercial, and middling-class interests acted to promote ... More


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