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Response: The Complete Guide to Profitable Direct Marketing

Lois K. Geller

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195158694
eISBN:
9780199849420
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195158694.001.0001
Subject:
Business and Management, Strategy

Marketing experts know that direct marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right ... More


Critical social marketing

Gerard Hastings

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.17
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces critical marketing (the critical analysis of marketing) and explains why it is an invaluable tool for understanding: how marketing works; how it impacts on behaviour; and how ... More


Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla (eds)

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.001.0001
Subject:
Business and Management, Marketing

This book offers a theoretically informed, critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. With marketing ... More


Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0001
Subject:
Business and Management, Marketing

In comparison to the impressive amount of resources, time, and energy going into researching the inner life of consumers, a rather minor effort has been made to study the growing army of economic ... More


3. 3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959)

Franck Cochoy

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0004
Subject:
Business and Management, Marketing

This chapter wonders about the overemphasis placed on consumers in marketing research. It starts from two questions: Is studying consumption exactly the same as studying consumers? Can consumption be ... More


4. 4. Convoking the Consumer in Person: The Focus Group Effect

Catherine Grandclément and Gérald Gaglio

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0005
Subject:
Business and Management, Marketing

This chapter is concerned with the work of focus group-based market research in representing the consumer. Dedicated to generating answers from consumers to questions asked by marketers, focus groups ... More


Marketing and Envy

Russell W. Belk

in Envy: Theory and Research

Published in print:
2008
Published Online:
April 2010
ISBN:
9780195327953
eISBN:
9780199301485
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195327953.003.0012
Subject:
Psychology, Social Psychology

This chapter focuses on ways in which marketers promote or use envy to sell products. Marketing strategies often take advantage of envy in order to create desires in consumers to obtain products ... More


All in the Junkab’al

S. Ashley Kistler

in Maya Market Women: Power and Tradition in San Juan Chamelco, Guatemala

Published in print:
2014
Published Online:
April 2017
ISBN:
9780252038358
eISBN:
9780252096228
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038358.003.0005
Subject:
Anthropology, Latin American Cultural Anthropology

This chapter explores Q'eqchi' “houses” (junkab'als), as defined by Lévi-Strauss, and analyzes the logic of Q'eqchi' kinship. While consanguinity and marriage play roles in governing Q'eqchi' kin ... More


Comedies

Jonathan Haynes

in Nollywood: The Creation of Nigerian Film Genres

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226387819
eISBN:
9780226388007
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226388007.003.0009
Subject:
Society and Culture, African Studies

Major shifts in Nollywood shortly after 2000 included greatly increased power for the marketers, a shift of filmmaking and financing to the Igbo cities of Asaba, Enugu, and Onitsha, a crisis of ... More


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