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Should the Firm Pursue Market Share?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0004
Subject:
Business and Management, Marketing

This chapter examines the conditions under which firms should pursue market share as a goal. Specifically, it focuses on the factors that determine revenue- and volume-based market share, including ... More


Should the Multiproduct Firm Use the Market Share Metric?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0005
Subject:
Business and Management, Marketing

This chapter examines the conditions under which the multiproduct firm should use market share as a metric for resource allocation. It distinguishes short- and long-run effects, analyze the effects ... More


Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games

Paul Stoneman

in Soft Innovation: Economics, Product Aesthetics, and the Creative Industries

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199572489
eISBN:
9780191722257
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199572489.003.0004
Subject:
Business and Management, Innovation

This chapter is the first of two taking a micro view encompassing three creative industries — publishing, music, and video games — to detail the pattern of invention/creation, embodiment and ... More


The Internet: Still Wide Open and Competitive?

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0012
Subject:
Business and Management, Information Technology

Although the three major subsectors of the information sector—mass media, telecommunications, and information technology—developed at different times and paces, technological and regulatory ... More


Defining Life Insurance and Product Development: Divergent Institutional Logics

Cheris Shun-ching Chan

in Marketing Death: Culture and the Making of a Life Insurance Market in China

Published in print:
2012
Published Online:
May 2012
ISBN:
9780195394078
eISBN:
9780199951154
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195394078.003.0002
Subject:
Sociology, Economic Sociology

Chapters 2 and 3 focus on the organizational strategies of insurance firms. Chapter 2 analyzes the disparity between transnational and domestic life insurance firms’ strategies. Insurance firms from ... More


Corporate Structure and Management Strategy: Decision-Making and Path Dependence, 1945–1968

Timothy R. Whisler

in The British Motor Industry, 1945-1994: A Case Study in Industrial Decline

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198290742
eISBN:
9780191684838
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198290742.003.0003
Subject:
Business and Management, Business History

Mergers do not safeguard firms from long-term decline in terms of market share and profitability. The lack of sophisticated hierarchical corporate structures and vertical integration is evident in ... More


The Debate Over Media Concentration and Ownership

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0001
Subject:
Business and Management, Information Technology

A major debate has been unfolding in the United States and around the world over media concentration and its implications. This book is a study of the American mass media and information sector over ... More


Program Networks

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0005
Subject:
Business and Management, Information Technology

Given the relative cheapness of electronic and physical distribution, it is usually more cost effective to produce a program centrally and distribute it widely rather than for each retail outlet to ... More


Seeking the Answers

Eli M. Noam

in Media Ownership and Concentration in America

Published in print:
2009
Published Online:
October 2011
ISBN:
9780195188523
eISBN:
9780199852574
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195188523.003.0003
Subject:
Business and Management, Information Technology

This book investigates whether the American information sector has become more concentrated. To provide an empirical answer, a methodology that is straightforward, simple, and transparent is adopted: ... More


Banking Strategies in the Post‐war World

Geoffrey Jones

in British Multinational Banking, 1830-1990

Published in print:
1995
Published Online:
October 2011
ISBN:
9780198206026
eISBN:
9780191676925
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198206026.003.0009
Subject:
Business and Management, Business History

This chapter talks about the performance of the British multinational banks in the post-war years. This period showed the effects of past actions by these multinational banks during the inter-war ... More


Segmenting Markets for Growth

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0004
Subject:
Business and Management, Knowledge Management

For growth-seeking companies with sound technologies and executives who aim to create new streams of revenue within two or three years, strategy need not be so complicated. Market segmentation is the ... More


Globalization of European Retailing

Michael Wortmann

in The Market Makers: How Retailers are Reshaping the Global Economy

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199590179
eISBN:
9780191724893
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199590179.003.0005
Subject:
Business and Management, International Business

In this chapter, Michael Wortmann examines European retailing and its global expansion. Within the European Union, retail markets are still highly fragmented in many respects. The national retail ... More


Capabilities

John Sutton

in Competing in Capabilities: The Globalization Process

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199274536
eISBN:
9780191746123
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199274536.003.0002
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter explores the implications of the following assumption: ‘bad products cannot drive out good’, i.e., a high-quality product will hold onto some minimal market share no matter how many ... More


Universal Banking: International Comparisons and Theoretical Perspectives

Jordi Canals

Published in print:
1997
Published Online:
October 2011
ISBN:
9780198775065
eISBN:
9780191695353
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198775065.001.0001
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

The deregulation and disintermediation process, the globalisation of financial markets, the emergence of new competitors, and the introduction of new information technologies have brought about ... More


Governors of the Market: The Evolution of Entrepreneurial Authority

Jessica F. Green

in Rethinking Private Authority: Agents and Entrepreneurs in Global Environmental Governance

Published in print:
2013
Published Online:
October 2017
ISBN:
9780691157580
eISBN:
9781400848669
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691157580.003.0004
Subject:
Political Science, International Relations and Politics

This chapter examines entrepreneurial authority from the 1950s to the present by focusing on the creation of environmental civil regulations. Private agents are most often useful for their expertise ... More


Governance and Management: Lessons Learned

Thomas H. Stanton

in Why Some Firms Thrive While Others Fail: Governance and Management Lessons from the Crisis

Published in print:
2012
Published Online:
September 2012
ISBN:
9780199915996
eISBN:
9780199950324
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199915996.003.0009
Subject:
Economics and Finance, Financial Economics

Chapter 9 summarizes lessons from successful firms and their use of constructive dialogue to help prevent undisciplined risk-taking. The book’s recommendation, that constructive dialogue be required ... More


Explaining the Framework Negotiations

Robert M. Uriu

in Clinton and Japan: The Impact of Revisionism on US Trade Policy

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199280568
eISBN:
9780191712814
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199280568.003.0001
Subject:
Economics and Finance, South and East Asia

The Framework negotiations of 1993–95 represented a turning point in U.S.‐Japan trade negotiations. The U.S. for the first time made “results‐oriented” trade demands, in which the Japanese government ... More


Testing the paradigm: Telephone services

Massimo Florio

in Network Industries and Social Welfare: The Experiment that Reshuffled European Utilities

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199674855
eISBN:
9780191758874
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199674855.003.0004
Subject:
Economics and Finance, Public and Welfare

Empirical testing of correlations between consumer price changes and reform indicators is performed in each of the three key industries. Chapter 4 deals with the effect of reforms on residential ... More


Some wider problems with choice

Michael Clarke

in Challenging choices: Ideology, consumerism and policy

Published in print:
2010
Published Online:
March 2012
ISBN:
9781847423986
eISBN:
9781447301622
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781847423986.003.0006
Subject:
Sociology, Politics, Social Movements and Social Change

This chapter examines a number of examples that demonstrate the manipulation of choice in markets. It notes that the preservation of choice in markets is secured by making them open to newcomers, so ... More


Price-Fixing (Fraud)

Roger W. Shuy

in The Language of Fraud Cases

Published in print:
2016
Published Online:
December 2015
ISBN:
9780190270643
eISBN:
9780190270667
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190270643.003.0009
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

Marc Whitacre of Archer Daniels Midland reported to the government that his company was involved in price-fixing. He then began tape-recording his meetings with his boss, Michael Andreas, and other ... More


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