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Where to compete? The logic behind market selection

Markus Venzin

in Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199535200
eISBN:
9780191701153
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535200.003.0006
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

This chapter advances some of the arguments presented in Chapter 4 and develops a heuristic model that supports managers when choosing their next target market. Market selection and market entry mode ... More


The Strategic Audit

John Kay

in The Business of Economics

Published in print:
1996
Published Online:
November 2003
ISBN:
9780198292227
eISBN:
9780191596520
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198292228.003.0017
Subject:
Economics and Finance, Microeconomics

This chapter introduces the concept of the strategic audit. This begins with the identification of the company's distinctive capabilities and the subsequent selection of markets that can make the ... More


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