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Market Segmentation and Targeting

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0006
Subject:
Business and Management, Marketing

This chapter examines market segmentation, one the basic ideas on which much of modern marketing is built. For most organizations, market segmentation is a primary way to search for and exploit ... More


Interventions in Capital Markets

Joseph E. Stiglitz, José Antonio Ocampo, Shari Spiegel, Ricardo Ffrench-Davis, and Deepak Nayyar

in Stability with Growth: Macroeconomics, Liberalization and Development

Published in print:
2006
Published Online:
September 2006
ISBN:
9780199288144
eISBN:
9780191603884
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199288143.003.0012
Subject:
Economics and Finance, Development, Growth, and Environmental

Although there is now a general recognition that capital market liberalization failed to help developing countries achieve economic growth and stability, there are still a number of unresolved ... More


Segmenting Markets for Growth

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0004
Subject:
Business and Management, Knowledge Management

For growth-seeking companies with sound technologies and executives who aim to create new streams of revenue within two or three years, strategy need not be so complicated. Market segmentation is the ... More


The Contemporary Market

Letizia Paoli, Victoria A. Greenfield, and Peter Reuter

in The World Heroin Market: Can Supply Be Cut?

Published in print:
2009
Published Online:
May 2012
ISBN:
9780195322996
eISBN:
9780199944194
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195322996.003.0003
Subject:
Sociology, Law, Crime and Deviance, Comparative and Historical Sociology

This chapter characterizes the contemporary heroin market in terms of its major producers, traffickers, and consumers. It presents an overview of the contemporary world opiate market and ... More


Immobility and Segmentation of Labour

John Knight and Lina Song

in Towards a Labour Market in China

Published in print:
2005
Published Online:
April 2005
ISBN:
9780199245277
eISBN:
9780191602207
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199245274.003.0007
Subject:
Economics and Finance, South and East Asia

This chapter examines the immobility and segmentation in the Chinese labour market. It argues that the hampering of market-equilibrating wage movements has delayed the progress towards a fully ... More


Choosing Marketing Policy in the Short Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0001
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for understanding Fusion for Profit. This chapter shows how different ownership structures (i.e., whether the firm is publicly or privately held) ... More


Pricing and Positioning, 1

John Kay

in Foundations of Corporate Success: How Business Strategies Add Value

Published in print:
1995
Published Online:
November 2003
ISBN:
9780198289883
eISBN:
9780191718205
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019828988X.003.0014
Subject:
Economics and Finance, Microeconomics

The type of the competitive market in which firms operate will depend on the implicit rules that govern the behaviour of the companies. When there are long‐term relational contracts, there is the ... More


Did the Taliban’s Ban Really Matter?

Letizia Paoli, Victoria A. Greenfield, and Peter Reuter

in The World Heroin Market: Can Supply Be Cut?

Published in print:
2009
Published Online:
May 2012
ISBN:
9780195322996
eISBN:
9780199944194
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195322996.003.0004
Subject:
Sociology, Law, Crime and Deviance, Comparative and Historical Sociology

This chapter explores the dynamics of the heroin market, as evident in its response to the Taliban opium cutback. It discusses the observed changes in the price and purity of opiates throughout the ... More


Model Extensions: How Should the Multiagent/Multiproduct Firm Reward and Measure Sales Force Performance?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0017
Subject:
Business and Management, Marketing

This chapter shows how the multiproduct/multiagent firm should design compensation plans for its sales force. It distinguishes between the differential effects of experience (productivity), ... More


Varieties Of Dualization?: Labor Market Segmentation and Insider-Outsider Divides Across Regimes

Silja Häusermann and Hanna Schwander

in The Age of Dualization: The Changing Face of Inequality in Deindustrializing Societies

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199797899
eISBN:
9780199933488
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199797899.003.0002
Subject:
Social Work, Social Policy

This chapter demonstrates that the extent to which labor market segmentation leads to economic, social and political insider-outsider divides depends on the institutional context. Based on survey and ... More


Labor Market Disadvantage and The Experience of Recurrent Poverty

Mark Tomlinson and Robert Walker

in The Age of Dualization: The Changing Face of Inequality in Deindustrializing Societies

Published in print:
2012
Published Online:
May 2012
ISBN:
9780199797899
eISBN:
9780199933488
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199797899.003.0003
Subject:
Social Work, Social Policy

People occupy different segments of the labor market. Those on the inside often have permanent contracts with training and personal development opportunities with their employers, while those in the ... More


Market Opportunities: Finding and Filling Them

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0005
Subject:
Business and Management, Marketing

This chapter discusses market opportunities, outlining how to identify market opportunities and to create new products and services to respond to customer needs. Part A reviews the main factor that ... More


Social Policy, Democracy, and Citizenship in Southern Europe

Marisol García and Neovi Karakatsanis

in Democracy and the State in the New Southern Europe

Published in print:
2006
Published Online:
May 2009
ISBN:
9780199202812
eISBN:
9780191708008
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199202812.003.0003
Subject:
Political Science, European Union, Democratization

Despite aggregate-level increases in social welfare spending over the three decades following democratization, Southern European countries still do not provide universal coverage for citizens. ... More


Is Informal Finance Faster, Cheaper, and Better than Formal Finance? A Study of Small and Medium Enterprises in Shanghai and Nanjing

Sara Hsu

in Informal Finance in China: American and Chinese Perspectives

Published in print:
2009
Published Online:
February 2010
ISBN:
9780195380644
eISBN:
9780199869329
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195380644.003.0007
Subject:
Economics and Finance, International, South and East Asia

This chapter compares informal and formal finance in terms of the costliness of obtaining and keeping loans, finding that formal finance should be preferred by firms that are better credit risks. ... More


Credit *

Jean Drèze, Peter Lanjouw, and Naresh Sharma

in Economic Development in Palanpur over Five Decades

Published in print:
1998
Published Online:
November 2003
ISBN:
9780198288329
eISBN:
9780191596599
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198288328.003.0009
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter studies the credit market in Palanpur. Credit sources in the village are analysed and it is shown that the market in Palanpur is highly segmented. Both public and private sources of ... More


Consumption, Corporatization, and Youth in the 1980s

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0126
Subject:
Music, Popular

Market segmentation in the 1980s was assisted by the advent of cable television. One of the earliest and most successful of all the early cable channels was Music Television (MTV), a cable television ... More


The Revolution in Texas: International Migration, Capitalist Agriculture, and the Interstate Migrant Stream

John Weber

in From South Texas To the Nation: The Exploitation of Mexican Labor in the Twentieth Century

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469625232
eISBN:
9781469625256
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469625232.003.0003
Subject:
History, American History: 20th Century

This chapter focuses on the birth of commercial agriculture in South Texas during the 1910s and 1920s as improved transportation and irrigation facilities combined with the massive numbers of ... More


Production and Profit Beyond the Farm Gate

George C. Davis and Elena L. Serrano

in Food and Nutrition Economics: Fundamentals for Health Sciences

Published in print:
2016
Published Online:
November 2017
ISBN:
9780199379118
eISBN:
9780190876609
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780199379118.003.0013
Subject:
Public Health and Epidemiology, Public Health

Chapter 13 first looks at how changes at one level in the food supply chain may affect prices and quantities at another level via profit maximization. The chapter then considers firms that are closer ... More


Hotel and Motel

Grant Ian Thrall

in Business Geography and New Real Estate Market Analysis.

Published in print:
2002
Published Online:
November 2020
ISBN:
9780195076363
eISBN:
9780197560334
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780195076363.003.0012
Subject:
Earth Sciences and Geography, Urban Geography

The key concepts, proceeding top-down, for market analysis for the hospitality industry are market segmentation, demand, and supply. Location or trade area ... More


French employment market policies: dualisation and destabilisation

Hélène Caune and Sotiria Theodoropoulou

in Labour Market Policies in the Era of Pervasive Austerity: A European Perspective

Published in print:
2018
Published Online:
September 2018
ISBN:
9781447335863
eISBN:
9781447335900
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447335863.003.0005
Subject:
Sociology, Occupations, Professions, and Work

In this chapter explores whether the direction of labour market reforms in France has changed since 2010 by comparison with the previous two decades. It looks into broad labour market policy areas, ... More


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