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Working with External Service Providers

Grahame R. Dowling

in The Art and Science of Marketing: Marketing for Marketing Managers

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199269617
eISBN:
9780191699429
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199269617.003.0013
Subject:
Business and Management, Marketing

This chapter focuses primarily on advertising agencies and market research firms, the two principal outside suppliers of professional services to most marketing managers. The issues that govern the ... More


4. 4. Convoking the Consumer in Person: The Focus Group Effect

Catherine Grandclément and Gérald Gaglio

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0005
Subject:
Business and Management, Marketing

This chapter is concerned with the work of focus group-based market research in representing the consumer. Dedicated to generating answers from consumers to questions asked by marketers, focus groups ... More


6. 6. Consumer Segmentation in Practice: An Ethnographic Account of Slippage

Patricia L. Sunderland and Rita M. Denny

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0007
Subject:
Business and Management, Marketing

This chapter uses the dual roles of participant and outsider to contextualize the production of a particular market research practice, consumer segmentation, in real time. The goal is to show that ... More


3. 3. “Market-things Inside”: Insights from Progressive Grocer (United States, 1929–1959)

Franck Cochoy

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0004
Subject:
Business and Management, Marketing

This chapter wonders about the overemphasis placed on consumers in marketing research. It starts from two questions: Is studying consumption exactly the same as studying consumers? Can consumption be ... More


11. 11. Commercial Epistemologies of Childhood: “Fun” and the Leveraging of Children's Subjectivities and Desires

Daniel Thomas Cook

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0012
Subject:
Business and Management, Marketing

Promoting and marketing products intended for children's use and consumption takes place within a highly surveilled, emotionally charged moral context. At its heart, the moral question surrounding ... More


The Value of Synthesis in Driving Innovation

Jon Kolko

in Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis

Published in print:
2010
Published Online:
May 2011
ISBN:
9780199744336
eISBN:
9780199894710
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744336.003.0005
Subject:
Psychology, Cognitive Models and Architectures, Human-Technology Interaction

This chapter explains how research and synthesis contribute to innovation in the context of a business problem. After discussing the relationship between design research and marketing research, the ... More


Hospitality Marketing and Branding: Past and Future

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0001
Subject:
Business and Management, Marketing

This chapter discusses the evolution of hospitality marketing over the past fifty years by reviewing key marketing developments by decade, particularly as seen through the pages of the Cornell ... More


Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier

Justin Wyatt

in Making Media Work: Cultures of Management in the Entertainment Industries

Published in print:
2014
Published Online:
March 2016
ISBN:
9780814764695
eISBN:
9780814724989
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814764695.003.0012
Subject:
Society and Culture, Media Studies

This chapter presents a strategic approach to conducting market research that benefits both clients and suppliers, and addresses various tactical factors that lead to miscommunication and ... More


The Party, Publicity, and the Media

RICHARD COCKETT

in Conservative Century: The Conservative Party since 1900

Published in print:
1994
Published Online:
October 2011
ISBN:
9780198202387
eISBN:
9780191675317
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198202387.003.0014
Subject:
History, British and Irish Modern History, Political History

This chapter reviews the Conservative Party's propaganda and relations with the media, from its use of lantern slides and gramophone records in Edwardian days to the sophisticated techniques employed ... More


How Industry Analysts Shape the Digital Future

Neil Pollock and Robin Williams

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.001.0001
Subject:
Business and Management, Information Technology, Strategy

This book explores the emergence of a new class of expert—the industry analyst—whose advice has enormous impacts across IT markets. In just over 30 years, Gartner Inc. has emerged as market leader ... More


The Emergence of a New Expert

Neil Pollock and Neil Williams

in How Industry Analysts Shape the Digital Future

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.003.0003
Subject:
Business and Management, Information Technology, Strategy

The chapter explores how, in the late 1970s, Gideon Gartner reinvented industry market research around a novel concept of advisory services provided on a subscription basis to large numbers of ... More


A New Regime

James Hinton

in The Mass Observers: A History, 1937-1949

Published in print:
2013
Published Online:
May 2013
ISBN:
9780199671045
eISBN:
9780191750656
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199671045.003.0015
Subject:
History, British and Irish Modern History

This chapter discusses the transformation of Mass-Observation, under its new leadership, into a commercial organisation mainly involved in market research. Among the projects discussed are research ... More


We’re All Backing Britain?: Patriotic Trade and the Decline of the British World

David Thackeray

in Forging a British World of Trade: Culture, Ethnicity, and Market in the Empire-Commonwealth, 1880-1975

Published in print:
2019
Published Online:
March 2019
ISBN:
9780198816713
eISBN:
9780191858345
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198816713.003.0005
Subject:
History, British and Irish Modern History, Economic History

Chapter 5 considers the role that Britannic loyalism played in various facets of everyday life in the UK and the Dominions, exploring developments in the fields of advertising and market research, ... More


Introducing Focus Group Discussions

Monique M. Hennink

in Understanding Focus Group Discussions

Published in print:
2014
Published Online:
March 2015
ISBN:
9780199856169
eISBN:
9780190256111
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199856169.003.0001
Subject:
Psychology, Clinical Psychology

This introductory chapter begins with a definition of a focus group discussion including several characteristics that distinguish this research method. It then describes the development and various ... More


The Organization of Analyst Work

Neil Pollock and Neil Williams

in How Industry Analysts Shape the Digital Future

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.003.0004
Subject:
Business and Management, Information Technology, Strategy

The chapter examines the methods by which industry analysts generate and validate the knowledge that make up their predictions and rankings. A ‘think-tank culture’ within internal research ... More


Bikinis, boots and booze

David W. Gutzke

in Women drinking out in Britain since the early twentieth century

Published in print:
2013
Published Online:
May 2015
ISBN:
9780719052644
eISBN:
9781781707050
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719052644.003.0005
Subject:
History, British and Irish Modern History

Drink manufacturers saw sex as the pathway to enticing males in the 1970s, and exploited women’s sexual attractions to promote beer sales. Dressed in provocative, titillating clothing, women in ... More


Conclusion

James Hinton

in The Mass Observers: A History, 1937-1949

Published in print:
2013
Published Online:
May 2013
ISBN:
9780199671045
eISBN:
9780191750656
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199671045.003.0016
Subject:
History, British and Irish Modern History

This chapter discusses the motivations of Mass-Observation's volunteer panellists, and the reasons forMass-Observation's decline as an independent social research organisation. It argues, against the ... More


Consumer Behavior Across the Life Span: A Life History Theory Perspective

Mittal Chiraag, Griskevicius Vladas, and J. Ellis Bruce

in The Interdisciplinary Science of Consumption

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.003.0014
Subject:
Psychology, Cognitive Neuroscience

Life history theory is a framework for examining how, why, and when organisms across species allocate limited resources to maximize evolutionary fitness. From a life history perspective, the ... More


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