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  • Keywords: market definition x
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What is the Impact on Strategy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0003
Subject:
Business and Management, Marketing

This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries ... More


Assessing the Impact of Registering Non-Traditional Marks: A European Union Competition Law Analysis

Lavinia Brancusi

in The Protection of Non-Traditional Trademarks: Critical Perspectives

Published in print:
2018
Published Online:
February 2019
ISBN:
9780198826576
eISBN:
9780191865503
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198826576.003.0013
Subject:
Law, Intellectual Property, IT, and Media Law

This chapter discusses possible negative effects on market competition resulting from registration and exercise of NTTMs. A first insight into EU judicial precedents dealing with trademarks reveals ... More


Dominant Firm Unilateral Conduct: Monopolization and Abuse of Dominance

David J. Gerber

in Competition Law and Antitrust

Published in print:
2020
Published Online:
October 2020
ISBN:
9780198727477
eISBN:
9780191793622
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198727477.003.0006
Subject:
Law, Competition Law

A firm acting alone—that is, unilaterally—can also harm competition. If it has sufficient influence on a market, it can exclude rivals or limit their capacity to compete. Competition law regimes ... More


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