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Information Technology Strategies: How Leading Firms use IT to gain an Advantage

William V. Rapp

Published in print:
2002
Published Online:
October 2011
ISBN:
9780195148138
eISBN:
9780199849376
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195148138.001.0001
Subject:
Business and Management, Information Technology

The focus of this book is on educating on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing ... More


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