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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


Choosing Strategies for New Products Using Market-Level Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0007
Subject:
Business and Management, Marketing

This chapter shows how the firm can coordinate its new product designs, production processes, and pricing strategies when only secondary (market-level) data are available. In particular, it examines ... More


Money and Trade

Antoin E. Murphy

in John Law: Economic Theorist and Policy-maker

Published in print:
1997
Published Online:
November 2003
ISBN:
9780198286493
eISBN:
9780191596674
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019828649X.003.0008
Subject:
Economics and Finance, History of Economic Thought

Provides an analysis of the contents of ‘Money and Trade’ including emphasis on the money‐in‐advance requirement, the circular flow of income, the further analysis of inflation in a money supply and ... More


John Law: Economic Theorist and Policy-maker

Antoin E. Murphy

Published in print:
1997
Published Online:
November 2003
ISBN:
9780198286493
eISBN:
9780191596674
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/019828649X.001.0001
Subject:
Economics and Finance, History of Economic Thought

Despite his popular reputation as a rake and a gambler, John Law (1671–1729) left a remarkable legacy of economic concepts at a time when economic conceptualization was very much at an embryonic ... More


Coordinating Advertising Strategy, Branding, and Positioning

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0012
Subject:
Business and Management, Marketing

This chapter shows how the firm should coordinate its advertising message, branding, and product positioning strategies. It distinguishs between the short and long runs, single-product and ... More


Portfolios, Arbitrage, and Market Completeness

Claus Munk

in Financial Asset Pricing Theory

Published in print:
2013
Published Online:
May 2013
ISBN:
9780199585496
eISBN:
9780191751790
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199585496.003.0003
Subject:
Economics and Finance, Econometrics

Using the language of stochastic processes developed in Chapter 2, this chapter shows how to represent assets and portfolios of assets in mathematical models of the financial markets and ... More


Stochastic Discount Factors

Kerry E. Back

in Asset Pricing and Portfolio Choice Theory

Published in print:
2017
Published Online:
May 2017
ISBN:
9780190241148
eISBN:
9780190241179
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190241148.003.0003
Subject:
Economics and Finance, Financial Economics

SDFs are defined. The first order condition for portfolio choice is interpreted as: an investor’s marginal rate of substitution is an SDF. There is a strictly positive SDF if and only if there are no ... More


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