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Dance-in-Advertising, Affect, and Contagious Movement

Colleen T. Dunagan

in Consuming Dance: Choreography and Advertising

Published in print:
2018
Published Online:
May 2018
ISBN:
9780190491369
eISBN:
9780190491406
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190491369.003.0002
Subject:
Music, Dance

Chapter One introduces the concept of affect and its production through dance in advertising. Affect plays a key role in advertising’s ability to engage consumers in the production of cultural ... More


Boom Bap Diplomacy: Connecting Cultures, Transforming Conflict

Mark Katz

in Build: The Power of Hip Hop Diplomacy in a Divided World

Published in print:
2019
Published Online:
October 2019
ISBN:
9780190056117
eISBN:
9780190056148
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190056117.003.0003
Subject:
Music, Popular, History, American

This chapter focuses on the cross-cultural artistic collaboration that takes places in hip hop diplomacy encounters. It reveals that hip hop can foster mutual understanding and conflict ... More


Psychomotor Aesthetics: Movement and Affect in Modern Literature and Film

Ana Hedberg Olenina

Published in print:
2020
Published Online:
May 2020
ISBN:
9780190051259
eISBN:
9780190051297
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190051259.001.0001
Subject:
Literature, Film, Media, and Cultural Studies

In the late 19th century, neurophysiology introduced techniques for detecting somatic signs of psychological processes. Scientific modes of recording, representing, and interpreting body movement as ... More


Sound-Gesture: Psychological Sources of Russian Futurist Poetry

Ana Hedberg Olenina

in Psychomotor Aesthetics: Movement and Affect in Modern Literature and Film

Published in print:
2020
Published Online:
May 2020
ISBN:
9780190051259
eISBN:
9780190051297
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190051259.003.0002
Subject:
Literature, Film, Media, and Cultural Studies

Chapter 1 analyzes Viktor Shklovskii’s reflections on Futurist poets, who presented their experiments as an inquiry into the biodynamics of verbal expressivity. Shklovskii suggested that Aleksei ... More


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