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The Standardization of Jingle Production in the 1950s and After

Timothy D. Taylor

in The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Published in print:
2012
Published Online:
September 2013
ISBN:
9780226791159
eISBN:
9780226791142
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226791142.003.0102
Subject:
Music, Popular

This chapter returns to the history of the jingle, particularly the standardization of jingle production in the 1950s. It discusses the entry of Broadway composers into advertising music and the rise ... More


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