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Internet Marketing

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0021
Subject:
Business and Management, Marketing

This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B ... More


Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal and Shireen Jagpal

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.001.0001
Subject:
Business and Management, Marketing

This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the ... More


Measuring Advertising Productivity

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0014
Subject:
Business and Management, Marketing

This chapter begins by evaluating methods for determining how productive the firm's aggregate advertising spending is in both the short and long runs. Following this, it analyzes methods for ... More


How Should the Firm Compensate Its Sales Force? The Basic Model

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0016
Subject:
Business and Management, Marketing

This chapter shows how the firm should design sales force compensation plans to maximize its performance. It distinguishes whether or not the firm can observe the salesperson's effort. It shows how ... More


The Blair Witch Project

Peter Turner

Published in print:
2015
Published Online:
February 2021
ISBN:
9781906733841
eISBN:
9781800342163
Item type:
book
Publisher:
Liverpool University Press
DOI:
10.3828/liverpool/9781906733841.001.0001
Subject:
Film, Television and Radio, Film

Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare ... More


Marketing, Reception and Legacy

Peter Turner

in The Blair Witch Project

Published in print:
2015
Published Online:
February 2021
ISBN:
9781906733841
eISBN:
9781800342163
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.3828/liverpool/9781906733841.003.0006
Subject:
Film, Television and Radio, Film

This chapter studies how The Blair Witch Project (1999) was marketed, how it was received by critics and audiences, and the legacy that endures more than a decade after its release. The Blair Witch ... More


New Directions in Marketing Semiotics

Laura R. Oswald

in Marketing Semiotics: Signs, Strategies, and Brand Value

Published in print:
2012
Published Online:
April 2015
ISBN:
9780199566495
eISBN:
9780191806681
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199566495.003.0008
Subject:
Business and Management, Marketing

This chapter discusses new directions for marketing semiotics in Internet commerce and global branding strategies. It gives two business cases that illustrate the potential of semiotics in marketing, ... More


Introduction

Peter Turner

in The Blair Witch Project

Published in print:
2015
Published Online:
February 2021
ISBN:
9781906733841
eISBN:
9781800342163
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.3828/liverpool/9781906733841.003.0001
Subject:
Film, Television and Radio, Film

This introductory chapter provides an overview of The Blair Witch Project (1999). The Blair Witch Project, with its tiny budget and horror genre trappings, was the tenth biggest box office earner of ... More


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