Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0022
- Subject:
- Business and Management, Marketing
This chapter shows how the firm can use marketing-finance fusion to evaluate mergers and acquisition strategies. It examines the potential gains from mergers, the history of mergers and acquisitions, ...
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This chapter shows how the firm can use marketing-finance fusion to evaluate mergers and acquisition strategies. It examines the potential gains from mergers, the history of mergers and acquisitions, the effect of private equity firms and hedge funds on merger activity and merger performance, and the special problems posed by international mergers. In particular, it shows how buying and selling firms can objectively value brands by combining game theory and data from choice-based experiments.Less
This chapter shows how the firm can use marketing-finance fusion to evaluate mergers and acquisition strategies. It examines the potential gains from mergers, the history of mergers and acquisitions, the effect of private equity firms and hedge funds on merger activity and merger performance, and the special problems posed by international mergers. In particular, it shows how buying and selling firms can objectively value brands by combining game theory and data from choice-based experiments.
Roy C. Smith, Ingo Walter, and Gayle Delong
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780195335934
- eISBN:
- 9780199932146
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195335934.003.0007
- Subject:
- Economics and Finance, Economic Systems
For the leading international wholesale banks, providing international merger and acquisitions (M&A) advisory services has been a natural extension of providing the same services domestically. ...
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For the leading international wholesale banks, providing international merger and acquisitions (M&A) advisory services has been a natural extension of providing the same services domestically. Whether the client is a buyer, a reluctant seller, or a willing target, tapping the international market for better terms is often advisable and sometimes imperative. Banks with a strong local M&A team and an international presence—primarily U.S. investment houses—have been well positioned to take advantage of this aspect of globalization. As globalization continues, a convergence of market conditions for M&As will occur. The evolving environment will have more of the transparent Anglo-Saxon characteristics than the continental European or Japanese.Less
For the leading international wholesale banks, providing international merger and acquisitions (M&A) advisory services has been a natural extension of providing the same services domestically. Whether the client is a buyer, a reluctant seller, or a willing target, tapping the international market for better terms is often advisable and sometimes imperative. Banks with a strong local M&A team and an international presence—primarily U.S. investment houses—have been well positioned to take advantage of this aspect of globalization. As globalization continues, a convergence of market conditions for M&As will occur. The evolving environment will have more of the transparent Anglo-Saxon characteristics than the continental European or Japanese.
