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Advertising Navigates the Defense Economy

Inger L. Stole

in Advertising at War: Business, Consumers, and Government in the 1940s

Published in print:
2012
Published Online:
April 2017
ISBN:
9780252037122
eISBN:
9780252094231
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252037122.003.0003
Subject:
Society and Culture, Media Studies

This chapter analyzes industry strategies for “educating the public” to a view of advertising as socially and economically useful. More specifically, it shows the use of institutional advertising for ... More


The Biggest Fan in the World

David Haven Blake

in Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

Published in print:
2016
Published Online:
August 2016
ISBN:
9780190278182
eISBN:
9780190278212
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190278182.003.0008
Subject:
History, American History: 20th Century, Cultural History

As it was advising President Eisenhower and the Republican Party, BBDO was grooming Ronald Reagan as a corporate spokesman and the host of an anthology drama series on CBS, General Electric Theater. ... More


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