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The Social Study of Information Technology Markets

Neil Pollock and Neil Williams

in How Industry Analysts Shape the Digital Future

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.003.0002
Subject:
Business and Management, Information Technology, Strategy

Who are the industry analysts who, by providing information about the performance and prospects of various offerings, are key to the current operation of IT markets? Despite their salience, little is ... More


How Industry Analysts Shape the Digital Future

Neil Pollock and Robin Williams

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198704928
eISBN:
9780191774027
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704928.001.0001
Subject:
Business and Management, Information Technology, Strategy

This book explores the emergence of a new class of expert—the industry analyst—whose advice has enormous impacts across IT markets. In just over 30 years, Gartner Inc. has emerged as market leader ... More


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