David Wengrow
- Published in print:
- 2013
- Published Online:
- October 2017
- ISBN:
- 9780691159041
- eISBN:
- 9781400848867
- Item type:
- chapter
- Publisher:
- Princeton University Press
- DOI:
- 10.23943/princeton/9780691159041.003.0007
- Subject:
- Archaeology, Historical Archaeology
This chapter proposes some distinct patterns of transmission that are attested across multiple chronological periods and regional settings, shedding further light on the institutional contexts of ...
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This chapter proposes some distinct patterns of transmission that are attested across multiple chronological periods and regional settings, shedding further light on the institutional contexts of image transfer in the Bronze and Iron Ages. The distribution of composite figures in the visual record raises a number of intriguing problems for the study of cultural transmission. Their impressive transmission across cultural boundaries is consistent with the expectations of an “epidemiological” approach to the spread of culture, which would accord them a special kind of cognitive catchiness. This chapter considers the institutional role of externally derived images within centralized (or centralizing) societies and suggests that the macro-distribution of composites follows two distinct but regular modes of transmission and reception: the “transformative” mode and the “integrative” mode. It also introduces a third mode of transmission, termed “protective” mode.Less
This chapter proposes some distinct patterns of transmission that are attested across multiple chronological periods and regional settings, shedding further light on the institutional contexts of image transfer in the Bronze and Iron Ages. The distribution of composite figures in the visual record raises a number of intriguing problems for the study of cultural transmission. Their impressive transmission across cultural boundaries is consistent with the expectations of an “epidemiological” approach to the spread of culture, which would accord them a special kind of cognitive catchiness. This chapter considers the institutional role of externally derived images within centralized (or centralizing) societies and suggests that the macro-distribution of composites follows two distinct but regular modes of transmission and reception: the “transformative” mode and the “integrative” mode. It also introduces a third mode of transmission, termed “protective” mode.
