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Case Study: The Development of the Apple iPod

Kieran Kelly

in Music, Sound and Multimedia: From the Live to the Virtual

Published in print:
2007
Published Online:
September 2012
ISBN:
9780748625338
eISBN:
9780748671038
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9780748625338.003.0011
Subject:
Society and Culture, Media Studies

This chapter uses a political economy approach to inspect the phenomenal success of the Apple iPod. It highlights how integration and competition are important to a product's success within a ... More


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