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Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.8
Subject:
History, Economic History

This chapter focuses on the set of professional ideals that business home economists brought with them to full-time employment with corporate manufacturers of foodstuffs, appliances, textiles, and ... More


Mediation Marginalized: Home Economics in Government and Business, 1940–1970

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.11
Subject:
History, Economic History

After 1940, home economists maintained an active role in manufacturing firms, power companies, and the U.S. Department of Agriculture (USDA), but under changing circumstances. This chapter discusses ... More


Reforming the Marketplace at the Bureau of Home Economics, 1923–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.7
Subject:
History, Economic History

This chapter demonstrates how home economists used the Bureau of Home Economics (BHE) to educate and advocate for rational consumption. Bureau home economists collaborated closely with university ... More


Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.9
Subject:
History, Economic History

During the 1920s and 1930s, home economists and business managers made a place for the science of consumption inside modern consumer products manufacturing firms and established a mediating role for ... More


From Service to Sales: Utility Home Service Departments, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.10
Subject:
History, Economic History

This chapter discusses the mediating role of home economists in power and light companies. Home economists were employed by gas and electric utility companies in the interwar period as a part of a ... More


Epilogue

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.13
Subject:
History, Economic History

In the 1920s and 1930s, home economists succeeded in finding a series of professional niches in government and business that provided opportunities for them to assert themselves as mediators in the ... More


Modern Food, Moral Food: Self-Control, Science, and the Rise of Modern American Eating in the Early Twentieth Century

Helen Zoe Veit

Published in print:
2013
Published Online:
July 2014
ISBN:
9781469607702
eISBN:
9781469612751
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/9781469607719_Veit
Subject:
History, Cultural History

American eating changed dramatically in the early twentieth century. As food production became more industrialized, nutritionists, home economists, and so-called racial scientists were all pointing ... More


Epilogue Moral Food and Modern Food

Helen Zoe Veit

in Modern Food, Moral Food: Self-Control, Science, and the Rise of Modern American Eating in the Early Twentieth Century

Published in print:
2013
Published Online:
July 2014
ISBN:
9781469607702
eISBN:
9781469612751
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469607702.003.0009
Subject:
History, Cultural History

This chapter shows how the war made basic nutrition literacy a distinguishing feature of American middle-class identity. A decade after the war, in the late 1920s, the leading home economist ... More


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