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Creating Consumers: Home Economists in Twentieth-Century America

Carolyn M. Goldstein

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein
Subject:
History, Economic History

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more ... More


Creating a Science of Consumption at the Bureau of Home Economics, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.6
Subject:
History, Economic History

The establishment of the Bureau of Home Economics (BHE) in 1923 provided home economists with a higher degree of authority that allowed women in the field to confirm their status as experts not only ... More


Selling Home Economics: The Professional Ideals of Businesswomen, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.8
Subject:
History, Economic History

This chapter focuses on the set of professional ideals that business home economists brought with them to full-time employment with corporate manufacturers of foodstuffs, appliances, textiles, and ... More


Envisioning the Rational Consumer, 1900–1920

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.5
Subject:
History, Economic History

This chapter examines the emergence of the home economics movement in the years before 1920. It situates the origins of home economics within the context of the Progressive Era reform, the emergence ... More


Whiter Than White—and a Glimmer of Green

Suellen Hoy

in Chasing Dirt: The American Pursuit of Cleanliness

Published in print:
1997
Published Online:
October 2011
ISBN:
9780195111286
eISBN:
9780199854011
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195111286.003.0006
Subject:
History, Cultural History

This chapter tackles the pinnacle of America's pursuit for cleanliness after World War II. By the turn of the 1930s, every American was convinced of the value of cleanliness. Home economics become ... More


Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.9
Subject:
History, Economic History

During the 1920s and 1930s, home economists and business managers made a place for the science of consumption inside modern consumer products manufacturing firms and established a mediating role for ... More


Introduction

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.4
Subject:
History, Economic History

The “domestic scientists” was a group of first generation home economists that launched an educational reform movement to guide homemakers in performing domestic work efficiently and managing ... More


Reforming the Marketplace at the Bureau of Home Economics, 1923–1940

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.7
Subject:
History, Economic History

This chapter demonstrates how home economists used the Bureau of Home Economics (BHE) to educate and advocate for rational consumption. Bureau home economists collaborated closely with university ... More


Identity Crisis and Confusion: Home Economics and Social Change, 1950–1975

Carolyn M. Goldstein

in Creating Consumers: Home Economists in Twentieth-Century America

Published in print:
2012
Published Online:
July 2014
ISBN:
9780807835531
eISBN:
9781469601700
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807872383_goldstein.12
Subject:
History, Economic History

This chapter explores the impact of the consumer and feminist movements of the 1950s, 1960s, and 1970s on home economists' identity as consumer experts and representatives of the “woman's viewpoint”. ... More


Home Economics and Farm Family Economies

Grey Osterud

in Putting the Barn Before the House: Women and Family Farming in Early Twentieth-Century New York

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801450280
eISBN:
9780801464171
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801450280.003.0010
Subject:
History, American History: 20th Century

This chapter examines how rural women in the Nanticoke Valley and Broome County addressed the issue of the hypothetical boundary between home economics and the economies of farm families. The ... More


The Centrality of Materiality: Economic Theorizing from Xenophon to Home Economics and Beyond

Richard Swedberg

in Living in a Material World: Economic Sociology Meets Science and Technology Studies

Published in print:
2008
Published Online:
August 2013
ISBN:
9780262162524
eISBN:
9780262281607
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262162524.003.0003
Subject:
Society and Culture, Technology and Society

This chapter presents the beginnings of Western economics in ancient Greece, the concept of political economy along with the works of Adam Smith and Karl Marx, and the abstract theory of economics ... More


Instructing a “Difficult and Delicate Clientele” The Social Services Mission

Amelia H. Lyons

in The Civilizing Mission in the Metropole: Algerian Families and the French Welfare State during Decolonization

Published in print:
2013
Published Online:
May 2014
ISBN:
9780804784214
eISBN:
9780804787147
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804784214.003.0004
Subject:
History, Imperialism and Colonialism

This chapter examines how service providers depicted their work as vocation to overcome Algerians’ supposed natural handicaps. Programs used the language of adaptation, but services for men and women ... More


Meiji Machines

Andrew Gordon

in Fabricating Consumers: The Sewing Machine in Modern Japan

Published in print:
2011
Published Online:
May 2012
ISBN:
9780520267855
eISBN:
9780520950313
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520267855.003.0002
Subject:
Anthropology, Asian Cultural Anthropology

Manjiro's sewing machine was certainly the first to find its way into an ordinary Japanese home. The sewing machine was among those objects that carried into Japan new and at times contentious ideas ... More


Unbounded Domesticity

Sharon Ammen

in May Irwin: Singing, Shouting, and the Shadow of Minstrelsy

Published in print:
2016
Published Online:
September 2017
ISBN:
9780252040658
eISBN:
9780252099090
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040658.003.0006
Subject:
Music, History, American

This chapter looks at May Irwin’s alignment with domestic feminism as one of her strategies for success. Other actresses used domesticity to promote their professional lives, but Irwin created the ... More


Eating Her Curries and Kway: A Cultural History of Food in Singapore

Nicole Tarulevicz

Published in print:
2013
Published Online:
April 2017
ISBN:
9780252038099
eISBN:
9780252095368
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252038099.001.0001
Subject:
History, Asian History

While eating is a universal experience, for Singaporeans it carries strong national connotations. The popular Singaporean–English phrase “Die die must try” is not so much hyperbole as it is a ... More


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