Jump to ContentJump to Main Navigation

You are looking at 1-10 of 10 items

  • Keywords: history marketing x
Clear All Modify Search

View:

Marketing Management in Britain: What is the Evidence for ‘Failure’?

Robert Fitzgerald

in Business in Britain in the Twentieth Century: Decline and Renaissance?

Published in print:
2009
Published Online:
September 2009
ISBN:
9780199226009
eISBN:
9780191710315
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199226009.003.0010
Subject:
Business and Management, Business History

The evidence from marketing history rarely enters into discussions of British managerial failure, and, when it does, it focuses on the operational aspects of distribution, ignoring the wider ... More


Introduction

Robert J. Shiller

in Macro Markets: Creating Institutions for Managing Society's Largest Economic Risks

Published in print:
1998
Published Online:
November 2003
ISBN:
9780198294184
eISBN:
9780191596926
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0198294182.003.0001
Subject:
Economics and Finance, Macro- and Monetary Economics, Financial Economics

In proposing macro markets, this book describes a substantial array of new markets, and attempts to indicate ways around some of the major barriers to the establishment and success of these markets. ... More


Introduction

EMILIOS AVGOULEAS

in The Mechanics and Regulation of Market Abuse: A Legal and Economic Analysis

Published in print:
2005
Published Online:
January 2010
ISBN:
9780199244522
eISBN:
9780191715105
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199244522.003.0001
Subject:
Law, Competition Law

The history of financial markets is full of epic gains and colossal catastrophes that leave devastating financial hardship behind. Market abuse is one of the main causes of such market anomalies and ... More


Crisis, Credibility and Corporate History

Alexander Bieri (ed.)

Published in print:
2015
Published Online:
May 2015
ISBN:
9781781381373
eISBN:
9781781384886
Item type:
book
Publisher:
Liverpool University Press
DOI:
10.5949/liverpool/9781781381373.001.0001
Subject:
Business and Management, Business History

Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for ... More


Hidden Persuaders? Market Researchers as “Knowledge Entrepreneurs” between Business and the Social Sciences

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0006
Subject:
History, American History: 20th Century

This chapter surveys the practice of American market research from the 1940s to the 1960s, focusing especially on the postwar ascendancy of market researchers as independent “knowledge entrepreneurs” ... More


The “Return” to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0013
Subject:
History, American History: 20th Century

“Americanization” in marketing did not simply entail out-right imports, but rather a careful and selective adaptation of specific elements. Such transnational corporate learning processes negotiating ... More


Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Jan L. Logemann

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.001.0001
Subject:
History, American History: 20th Century

Engineered to Sell traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. It argues ... More


Don’t Waste your Money! Forget the Jubilee Book! The Case for an Integrated Anniversary Approach: A Corporate Archivist’s View

Thomas Inglin

in Crisis, Credibility and Corporate History

Published in print:
2015
Published Online:
May 2015
ISBN:
9781781381373
eISBN:
9781781384886
Item type:
chapter
Publisher:
Liverpool University Press
DOI:
10.5949/liverpool/9781781381373.003.0009
Subject:
Business and Management, Business History

Zurich Insurance Group celebrated the 100-year anniversary of her US-branch in with a jubilee event in 2012. The company’s anniversary was approached as an integrated campaign: tie together the past, ... More


The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0003
Subject:
History, American History: 20th Century

Short segue that sketches transformations in marketing which were responsible for creating the abundant world of American goods at midcentury.


Revolutionary Markets? Approaching Therapeutic Innovation and Change through the Lens of West German IMS Health Data, 1959–1980

Nils Kessel and Christian Bonah

in Therapeutic Revolutions: Pharmaceuticals and Social Change in the Twentieth Century

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226390734
eISBN:
9780226390901
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226390901.003.0005
Subject:
History, History of Science, Technology, and Medicine

In this chapter, the reading of historical market data from IMS Health suggests that the twentieth century therapeutic revolution was not a straightforward process of radical change with a clear cut ... More


View: