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Five Years Post-Mandate

Tsedal Neeley

in The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.003.0007
Subject:
Business and Management, International Business

This chapter documents the largely beneficial results of the lingua franca mandate on Rakuten over a period of five years, including the rise in international acquisitions, accelerated ... More


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