Colin Palfrey
- Published in print:
- 2018
- Published Online:
- January 2019
- ISBN:
- 9781447341239
- eISBN:
- 9781447341277
- Item type:
- chapter
- Publisher:
- Policy Press
- DOI:
- 10.1332/policypress/9781447341239.003.0003
- Subject:
- Public Health and Epidemiology, Public Health
This chapter focuses on the importance of the evidence base in evaluation methodologies for health promotion policies. It first considers the use of performance indicators for measuring the ...
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This chapter focuses on the importance of the evidence base in evaluation methodologies for health promotion policies. It first considers the use of performance indicators for measuring the effectiveness of health promotion strategies, along with their limitations, before discussing two other methods designed to generate hard data on the effectiveness and cost-effectiveness of health promotion policies and projects: randomised controlled trials (RCTs) and interviews. It then explains what is meant by project, programme and policy in the context of Public Health England's policy to tackle child obesity and goes on to examine two extended health promotion projects in Wales: the National Exercise Referral Scheme (NERS) and the Caerphilly Cohort Study. The chapter concludes by looking at qualitative evaluation methods as alternatives to RCTs, including focus groups, and ‘empowerment’ as a key aim of health promotion.Less
This chapter focuses on the importance of the evidence base in evaluation methodologies for health promotion policies. It first considers the use of performance indicators for measuring the effectiveness of health promotion strategies, along with their limitations, before discussing two other methods designed to generate hard data on the effectiveness and cost-effectiveness of health promotion policies and projects: randomised controlled trials (RCTs) and interviews. It then explains what is meant by project, programme and policy in the context of Public Health England's policy to tackle child obesity and goes on to examine two extended health promotion projects in Wales: the National Exercise Referral Scheme (NERS) and the Caerphilly Cohort Study. The chapter concludes by looking at qualitative evaluation methods as alternatives to RCTs, including focus groups, and ‘empowerment’ as a key aim of health promotion.
