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The 1930s’ Turn to the Hard Sell: Blackett-Sample-Hummert’s Soap Opera Factory

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0005
Subject:
Film, Television and Radio, Television

This chapter examines how the economic crisis of the Great Depression stimulated advertisers' interest in “hard sell” advertising. The massive contraction in production and consumption in the 1930s ... More


Dramatizing a Bar of Soap: The Advertising Industry before Broadcasting

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0001
Subject:
Film, Television and Radio, Television

This chapter traces the development of the modern advertising industry. The advertising industry structured itself—forming agencies and a system of compensation by commission—to mediate among print ... More


The Ballet and Ballyhoo of Radio Showmanship: Young & Rubicam’s Soft Sell

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0006
Subject:
Film, Television and Radio, Television

This chapter analyzes the advertising industry debates over the use of entertainment and “showmanship” as a selling tool on radio. Early in the radio era, admen debated about the usefulness and ... More


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