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Implicit Control of Stereotype Activation

Gordon B. Moskowitz and Peizhong Li

in Self Control in Society, Mind, and Brain

Published in print:
2010
Published Online:
May 2010
ISBN:
9780195391381
eISBN:
9780199776894
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195391381.003.0019
Subject:
Psychology, Cognitive Neuroscience, Social Psychology

Control typically is conceived of as a set of conscious responses to an activated goal and the subsequent attempts at goal pursuit. Control includes the self-regulatory steps one initiates by ... More


The Power of Planning: Self-Control by Effective Goal-striving

Peter M. Gollwitzer, Caterina Gawrilow, and Gabriele Oettingen

in Self Control in Society, Mind, and Brain

Published in print:
2010
Published Online:
May 2010
ISBN:
9780195391381
eISBN:
9780199776894
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195391381.003.0015
Subject:
Psychology, Cognitive Neuroscience, Social Psychology

As highlighted by Kurt Lewin, goal attainment is not yet secured solely by forming strong commitments to highly desirable and feasible goals. There is always the subsequent issue of implementing a ... More


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