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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley

Published in print:
2019
Published Online:
May 2020
ISBN:
9780691196121
eISBN:
9781400888641
Item type:
book
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691196121.001.0001
Subject:
Business and Management, International Business

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the ... More


Commodifying English and constructing a new myth

Richard J. Watts

in Language Myths and the History of English

Published in print:
2011
Published Online:
May 2011
ISBN:
9780195327601
eISBN:
9780199893539
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195327601.003.0011
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

Over the last few years, the discursive construction of another myth, the myth of global English, has emerged involving the commodification of English. In recent years “global English” has emerged as ... More


Linguistic Diversity and Social Justice: An Introduction to Applied Sociolinguistics

Ingrid Piller

Published in print:
2016
Published Online:
March 2016
ISBN:
9780199937240
eISBN:
9780190267414
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199937240.001.0001
Subject:
Linguistics, Sociolinguistics / Anthropological Linguistics

Understanding and addressing linguistic disadvantage must be a central facet of the social justice agenda of our time. This book explores the ways in which linguistic diversity mediates social ... More


Neoliberalism as Language Policy

Ingrid Piller and Jinhyun Cho

in Language Policy and Political Economy: English in a Global Context

Published in print:
2015
Published Online:
January 2015
ISBN:
9780199363391
eISBN:
9780199363414
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199363391.003.0008
Subject:
Linguistics, Applied Linguistics and Pedagogy, English Language

This chapter explores how an economic ideology—neoliberalism—serves as a covert language policy mechanism pushing the global spread of English. The chapter's analysis builds on a case study of the ... More


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