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Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

Markus Venzin

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199535200
eISBN:
9780191701153
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535200.001.0001
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they ... More


Introduction to the book

Markus Venzin

in Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

Published in print:
2009
Published Online:
October 2011
ISBN:
9780199535200
eISBN:
9780191701153
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199535200.003.0001
Subject:
Business and Management, Finance, Accounting, and Banking, Strategy

This introductory chapter begins with a brief discussion of the emergence of a new era of global banking and insurance. It outlines five of the reasons to study the financial services industry. It ... More


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