Terry Lindvall and Andrew Quicke
- Published in print:
- 2011
- Published Online:
- March 2016
- ISBN:
- 9780814753248
- eISBN:
- 9780814765357
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9780814753248.003.0008
- Subject:
- Religion, Religion and Society
This chapter explores how producers realized that a media-saturated market in the US limited their appeal and envisioned multiplying their investments and effectiveness in communicating to the world. ...
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This chapter explores how producers realized that a media-saturated market in the US limited their appeal and envisioned multiplying their investments and effectiveness in communicating to the world. Grounded in the Great Commission, these producers sought to adapt the medium to other cultures, with mixed results. As communicators, they showed little concern for cross-cultural communication problems. Their films, while targeted at foreign countries, clearly reflected a Western, Christian view of the world, with mostly Caucasian actors and Western music. The chapter also depicts how the impact of showing evangelistic films increased Indian persecution of the Christian minority. At the same time, The Jesus Film and Karunamayudu proved to be very powerful evangelistic tools and have converted many Hindus. Though the Indian constitution guarantees freedom of religion, India has demanded the departure of foreign missionaries.Less
This chapter explores how producers realized that a media-saturated market in the US limited their appeal and envisioned multiplying their investments and effectiveness in communicating to the world. Grounded in the Great Commission, these producers sought to adapt the medium to other cultures, with mixed results. As communicators, they showed little concern for cross-cultural communication problems. Their films, while targeted at foreign countries, clearly reflected a Western, Christian view of the world, with mostly Caucasian actors and Western music. The chapter also depicts how the impact of showing evangelistic films increased Indian persecution of the Christian minority. At the same time, The Jesus Film and Karunamayudu proved to be very powerful evangelistic tools and have converted many Hindus. Though the Indian constitution guarantees freedom of religion, India has demanded the departure of foreign missionaries.
