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Epilogue

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0010
Subject:
Sociology, Organizations

This chapter presents an account of the experiences working with franchisees in three franchise systems. Franchise systems are aimed to repress the creativity and uniqueness of regional businesses so ... More


Franchisor Uncertainties

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0008
Subject:
Sociology, Organizations

This chapter examines more fully franchising from the franchisor's perspective. It specifically addresses some of the uncertainties they face in recruiting, monitoring, and managing franchisees. ... More


Brand Franchising

Chekitan S. Dev

in Hospitality Branding

Published in print:
2012
Published Online:
August 2016
ISBN:
9780801452031
eISBN:
9780801465703
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801452031.003.0014
Subject:
Business and Management, Marketing

The relationship between a hotel franchisor and the franchisees responsible for operating the hotels bearing a franchisor brand's flag is especially important, because local franchisees put into ... More


Franchise Fundamentals

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0002
Subject:
Sociology, Organizations

This chapter examines three basic components that are features of all franchise systems: royalties, trademarks, and long-term contracts. It demonstrated how these components function and, in ... More


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