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Franchisor Uncertainties

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0008
Subject:
Sociology, Organizations

This chapter examines more fully franchising from the franchisor's perspective. It specifically addresses some of the uncertainties they face in recruiting, monitoring, and managing franchisees. ... More


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