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Using Formative Research to Explore and Address Elder Health and Care in Chiapas, Mexico

Namino Glantz

in Anthropology and Public Health: Bridging Differences in Culture and Society

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195374643
eISBN:
9780199865390
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195374643.003.0011
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Demographic and epidemiological transitions in an era of social and economic uncertainty have provoked a pervasive elder health care crisis. Engaged anthropology using formative research is ... More


Anthropological Contributions to the Development of Culturally Appropriate Tobacco Cessation Programs: A Global Health Priority

Mark Nichter, Mimi Nichter, Siwi Padmawti, and C.U. Thresia

in Anthropology and Public Health: Bridging Differences in Culture and Society

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195374643
eISBN:
9780199865390
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195374643.003.0012
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter describes Project QTI, a pioneering attempt to find out what we need to know to successfully carry out tobacco cessation in clinical and community settings. Formative research carried ... More


Formative Research

W. Douglas Evans and Christina Nicols

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0003
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Formative research is the critical step in designing a social marketing campaign. It is a multistage process that in practice often ends up being condensed. The steps include environment scanning (or ... More


Evaluation of public health brands: Design, measurement, and analysis

W. Douglas Evans, Jonathan Blitstein, and James C. Hersey

in Public Health Branding: Applying marketing for social change

Published in print:
2008
Published Online:
September 2009
ISBN:
9780199237135
eISBN:
9780191724060
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199237135.003.0003
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Brand equity is the higher order construct that captures the effects of commercial and public health brands on outcomes. This chapter focuses on the effects of brand equity on individual health ... More


Imagined Audiences and Cultural Ombudsmen

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0005
Subject:
Anthropology, African Cultural Anthropology

The convergence around best practice also opens up opportunities for divergence and conflict within and among the enactment of those best practices. Using a production of culture approach, this ... More


Research Methods and Evidence For Social Marketing

W. Douglas Evans

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0002
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing has a growing evidence base. However, there are challenges in reviewing the literature due to inconsistent reporting and description of programs. There has been growth in the ... More


Formative Research for Game Design

James Bachhuber

in Learning by Playing: Video Gaming in Education

Published in print:
2014
Published Online:
March 2015
ISBN:
9780199896646
eISBN:
9780190256142
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780199896646.003.0012
Subject:
Psychology, Developmental Psychology

This chapter focuses on formative research and how it can be used to inform the design of educational games. It first provides an overview of what formative research is and what the formative process ... More


Social Marketing Research for Global Public Health: Methods and Technologies

W. Douglas Evans

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.001.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is a process aimed at changing behavior to improve society and the individual. The main questions are Does social marketing work? and, if so, How does it work? That is where research ... More


Collecting and Analyzing Qualitative Data

Brent Wolff, Frank Mahoney, Anna Leena Lohiniva, and Melissa Corkum

in The CDC Field Epidemiology Manual

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190933692
eISBN:
9780190624279
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190933692.003.0010
Subject:
Public Health and Epidemiology, Epidemiology

Qualitative research provides an adaptable, open-ended, rigorous method to explore local perceptions of an issue. Qualitative approaches are effective at revealing the subjective logic motivating ... More


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