Sharan Jagpal
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0006
- Subject:
- Business and Management, Marketing
This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of ...
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This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of the firm's owners affect new product prices; in addition, it evaluates the conditions under which the firm should announce or preannounce its new products in the marketplace.Less
This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of the firm's owners affect new product prices; in addition, it evaluates the conditions under which the firm should announce or preannounce its new products in the marketplace.
Ian Clark
- Published in print:
- 1994
- Published Online:
- October 2011
- ISBN:
- 9780198273707
- eISBN:
- 9780191684067
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198273707.003.0006
- Subject:
- Political Science, International Relations and Politics
Amongst the many intriguing questions which remain about the eventual fate of Blue Streak, two in particular stand out. The first is concerned with the reasons for the British Government's decision ...
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Amongst the many intriguing questions which remain about the eventual fate of Blue Streak, two in particular stand out. The first is concerned with the reasons for the British Government's decision and whether the programme was cancelled for strategic, technical, or financial considerations. A definitive answer is offered in what follows. The second relates to the role of the United States in this episode and the extent to which the United States encouraged the abandonment by Britain of its own IRBM delivery capability. Posed in these terms, there is some surface similarity between the crisis over Blue Streak in early 1960 and the subsequent crisis over Skybolt in late 1962. This chapter shows that there were important sections of US officialdom who openly contrived to persuade Britain to give up on Blue Streak, and who were disposed to employ financial leverage towards this end. However, unhappily for any conspiracy theory which would like to present American policy as consistently striving to eliminate the British nuclear deterrent throughout this entire period, there are insurmountable problems with such a universalized interpretation.Less
Amongst the many intriguing questions which remain about the eventual fate of Blue Streak, two in particular stand out. The first is concerned with the reasons for the British Government's decision and whether the programme was cancelled for strategic, technical, or financial considerations. A definitive answer is offered in what follows. The second relates to the role of the United States in this episode and the extent to which the United States encouraged the abandonment by Britain of its own IRBM delivery capability. Posed in these terms, there is some surface similarity between the crisis over Blue Streak in early 1960 and the subsequent crisis over Skybolt in late 1962. This chapter shows that there were important sections of US officialdom who openly contrived to persuade Britain to give up on Blue Streak, and who were disposed to employ financial leverage towards this end. However, unhappily for any conspiracy theory which would like to present American policy as consistently striving to eliminate the British nuclear deterrent throughout this entire period, there are insurmountable problems with such a universalized interpretation.
