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Pricing New Products: Strategies and Caveats

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0006
Subject:
Business and Management, Marketing

This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of ... More


The Politics of the Blue Streak Programme

Ian Clark

in Nuclear Diplomacy and the Special Relationship: Britain's Deterrent and America, 1957–1962

Published in print:
1994
Published Online:
October 2011
ISBN:
9780198273707
eISBN:
9780191684067
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198273707.003.0006
Subject:
Political Science, International Relations and Politics

Amongst the many intriguing questions which remain about the eventual fate of Blue Streak, two in particular stand out. The first is concerned with the reasons for the British Government's decision ... More


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