Dominic A. Infante
- Published in print:
- 2005
- Published Online:
- October 2013
- ISBN:
- 9780300085471
- eISBN:
- 9780300133806
- Item type:
- chapter
- Publisher:
- Yale University Press
- DOI:
- 10.12987/yale/9780300085471.003.0013
- Subject:
- Law, Family Law
This chapter presents the communication-theory perspective of corporal punishment, according to which, there are at least three major problems with the traditional view of corporal punishment. First, ...
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This chapter presents the communication-theory perspective of corporal punishment, according to which, there are at least three major problems with the traditional view of corporal punishment. First, corporal punishment is not a physical act that is apart from a sequence of failed communication attempts. Rather, it is one of the messages in the sequence. A second problem is the assumption that the meaning of the message is unequivocal. However, messages having multiple meanings are more the rule than the exception, and there seems no basis for declaring that corporal punishment is such an exception. Finally, the third fault with the traditional view of corporal punishment is that the blame for the speaker's failure to persuade is shifted to the message receiver. This is tantamount to saying consumers are to blame if an advertiser spends a great deal of money on unsuccessful ads.Less
This chapter presents the communication-theory perspective of corporal punishment, according to which, there are at least three major problems with the traditional view of corporal punishment. First, corporal punishment is not a physical act that is apart from a sequence of failed communication attempts. Rather, it is one of the messages in the sequence. A second problem is the assumption that the meaning of the message is unequivocal. However, messages having multiple meanings are more the rule than the exception, and there seems no basis for declaring that corporal punishment is such an exception. Finally, the third fault with the traditional view of corporal punishment is that the blame for the speaker's failure to persuade is shifted to the message receiver. This is tantamount to saying consumers are to blame if an advertiser spends a great deal of money on unsuccessful ads.
