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The Triple Appeal Principle

William Ascher

in Bringing in the Future: Strategies for Farsightedness and Sustainability in Developing Countries

Published in print:
2009
Published Online:
February 2013
ISBN:
9780226029160
eISBN:
9780226029184
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226029184.003.0011
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter describes the “triple appeal principle”, which was introduced by Harold D. Lasswell as the nexus between psychoanalytic concepts and the communication of compelling appeals. Id appeals ... More


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