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Bundling

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0009
Subject:
Business and Management, Marketing

This chapter shows how the firm can use marketing-finance fusion to choose bundling strategies to increase its performance. Topics covered include: how to price interdependent products, how and when ... More


Trade in Infrastructure Services: A Conceptual Framework

Philippa Dee and Christopher Findlay

in A Handbook of International Trade in Services

Published in print:
2007
Published Online:
January 2008
ISBN:
9780199235216
eISBN:
9780191715624
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199235216.003.0008
Subject:
Economics and Finance, Development, Growth, and Environmental

This chapter discusses what many infrastructure industries have in common — economies of scale or scope — and how this poses some significant policy challenges for successful trade policy reform. ... More


Should the Multiproduct Firm Use the Market Share Metric?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0005
Subject:
Business and Management, Marketing

This chapter examines the conditions under which the multiproduct firm should use market share as a metric for resource allocation. It distinguishes short- and long-run effects, analyze the effects ... More


Scale and Scope: Coinage, Arbitrage, and Bimetallism

Marc Flandreau

in The Glitter of Gold: France Bimetallism and the Emergence of the International Gold Standard 1848-1873

Published in print:
2004
Published Online:
August 2004
ISBN:
9780199257867
eISBN:
9780191601279
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0199257868.003.0007
Subject:
Economics and Finance, Economic History

Chapter 6 documents the role of arbitrage networks on the operation of bimetallism. Focusing on the experience of the Rothschilds, its shows how bankers organized themselves in order to take ... More


Opportunistic Investments for Health and Human Development

Eileen Stillwaggon

in AIDS and the Ecology of Poverty

Published in print:
2005
Published Online:
February 2006
ISBN:
9780195169270
eISBN:
9780199783427
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195169271.003.0011
Subject:
Economics and Finance, Public and Welfare

This chapter uses the economic concept of externalities to evaluate the positive spillovers that exist in health interventions. It argues for mainstreaming AIDS prevention by addressing a broad array ... More


The College Bundle

Robert B. Archibald

in The Road Ahead for America's Colleges and Universities

Published in print:
2017
Published Online:
July 2017
ISBN:
9780190251918
eISBN:
9780190251949
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190251918.003.0003
Subject:
Economics and Finance, Public and Welfare

This chapter explores the bundle of services on offer at most colleges and universities. There are sound economic and historical reasons for why the bundle includes most of its items, and for why the ... More


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