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Earthrise and the Rise of Green Business

Geoffrey Jones

in Profits and Sustainability: A History of Green Entrepreneurship

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.003.0004
Subject:
Business and Management, Business History, International Business

The chapter examines green business during the 1960s and 1970, decades of new environmental awareness. In organic food natural beauty, a number of commercially viable green businesses and brands ... More


Making Money by Saving the World

Geoffrey Jones

in Profits and Sustainability: A History of Green Entrepreneurship

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.003.0006
Subject:
Business and Management, Business History, International Business

This chapter examines the scaling and diffusion of green entrepreneurship between 1980 and the present. It explores how entrepreneurs and business leaders promoted the idea that business and ... More


Poisoned Earth: Green Businesses, 1930s–1950s

Geoffrey Jones

in Profits and Sustainability: A History of Green Entrepreneurship

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.003.0003
Subject:
Business and Management, Business History, International Business

This chapter looks at green business between the 1930s and the 1950s, when most policy-makers, voters, and consumers had little interest in the natural environment. It considers organic food, natural ... More


Profits and Sustainability: A History of Green Entrepreneurship

Geoffrey Jones

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.001.0001
Subject:
Business and Management, Business History, International Business

The book tells the unknown story of entrepreneurs who believed business could help create a more sustainable world. It challenges the received point of view that such green entrepreneurs are a recent ... More


Conclusion

Geoffrey Jones

in Profits and Sustainability: A History of Green Entrepreneurship

Published in print:
2017
Published Online:
May 2017
ISBN:
9780198706977
eISBN:
9780191840340
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198706977.003.0011
Subject:
Business and Management, Business History, International Business

This chapter reviews the history of green entrepreneurship, arguing that green entrepreneurship was shaped by four different temporal contexts between the mid-nineteenth century and the present day. ... More


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