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Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information

Wolf-Dieter Ludwig and Gisela Schott

in Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020

Published in print:
2011
Published Online:
May 2016
ISBN:
9780262016032
eISBN:
9780262298957
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016032.003.0018
Subject:
Psychology, Health Psychology

Direct-to-consumer advertising (DTCA) of prescription drugs has become a focus of public policy concern and academic research. Through it, pharmaceutical companies influence major parts of the health ... More


The Drug Facts Box: Making Informed Decisions about Prescription Drugs Possible

Lisa M. Schwartz and Steven Woloshin

in Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020

Published in print:
2011
Published Online:
May 2016
ISBN:
9780262016032
eISBN:
9780262298957
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016032.003.0014
Subject:
Psychology, Health Psychology

The idea that people should be able to participate meaningfully in personal medical decisions is so widely accepted that it is hard to believe that things were ever otherwise. The idea that doctors ... More


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