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Lightweight Cars and Women Drivers: The De/construction of Gender Metaphors in Recessionary Japan

Joshua Hotaka Roth

in Capturing Contemporary Japan: Differentiation and Uncertainty

Published in print:
2014
Published Online:
November 2016
ISBN:
9780824838683
eISBN:
9780824868895
Item type:
chapter
Publisher:
University of Hawai'i Press
DOI:
10.21313/hawaii/9780824838683.003.0013
Subject:
Anthropology, Asian Cultural Anthropology

This chapter explores the correlation between the growing popularity of K-cars, known for their fuel efficiency and compact size, and the increasing number of female drivers in recessionary Japan. ... More


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